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From Home Furnishing Business

Naturepedic Readies California Showroom, Warehouse

Supplier of organic mattresses Naturepedic is opening its first gallery and warehouse in Beverly Hills, Calif.

The vendor will host a grand opening celebration Sunday from noon until 4 p.m.

“Our intent in offering a showroom and warehouse is to better serve our west coast retailers,” said to  Jeffrey Cik, president of the Chagrin Falls, Ohio-based company. “This showroom will allow us to demonstrate our selection of certified organic sleep products, to teach retailers how to answer questions, and effectively sell these independent third-party certified mattresses to consumers looking for healthier and safe sleep products.

Cik said the showroom will feature a range of products for interested retailers, designers and celebrities, as well as provide sales training programs. Naturepedic's celebrity customer include Jessica Alba, Constance Zimmer and Wendie Malick.

Consumer retail sales will be carried out at the new showroom location to cover costs for the new facilities, the primary focus will be on retailers who want to sell certified organic mattresses. The warehouse will allow for two-day delivery of ordered products.

“This demonstration retail gallery will help us create and set up ‘Naturepedic Organic Mattress Galleries’ with retailers who wish to partner with us,” Cik said. “And, having a California warehouse helps us to better serve our west coast retailers.”

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