Daily News
From Home Furnishing Business
Hover Joins Pure Latexbliss in Regional Sales Management Role
April 22,
2014 by in Executive Changes, Industry 
Cathy Hover has joined Pure Latexbliss to lead sales for the company’s newest region, the South Central East. She reports to Vice President of Sales E.B. Walthall.
Hover comes to Pure Latexbliss, Shelton, Conn., with more than 20 years of bedding and furniture sales experience. Most recently, Cathy served as a national account manager for Nomaco Inds., where she was responsible for product development, key account management and execution strategies for new markets outside the bedding and furniture industry. Prior to that, she spent years with La-Z-Boy and Sealy. Hover is credited with significant region growth receiving Summit Club and Circle of Excellence awards while at both companies.
“Cathy’s regional contacts and long time relationships in the South will be an asset to the company as we grow the Pure Latexbliss brand in this part of the country," Walthall said. "Her experience will bring an added depth to the sale, marketing, and new product development process at Pure Latexbliss. We are excited to welcome someone with her unique skill set as it will allow us to continue to be a market leader in the innovative use and design of Talalay Latex products. As we continue to grow globally, we will specifically hire sales professionals with longstanding backgrounds in the bedding industry that can add creative insights into design, marketing and sales strategies.”