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From Home Furnishing Business

DeLandis Launches Responsive Web Site

April 22, 2014  by in Industry, Internet   

Stocked with relevant brand information as well as product data and industry facts, the site is designed to provide a clear, user-friendly experience to retailers and consumers.

Created to provide heightened ease of use across platforms, the DeLandis Web site is fully responsive and designed for optimal viewing on computers, tablets and smartphones. Visitors have access the same content on any device they use, in a clean-cut format. Consumers shopping in a physical store can easily access the DeLandis Web site on a smartphone to quickly compare features or gain additional insight on product features.

“Our goal is to better educate both consumers and the home furnishings industry on the wonderful benefits high performance visco elastic memory foam adds to sofas, loveseats, recliners and sectionals--how our durable, better quality foam cushions and comforts the body, relieving tension and pressure for better relaxation throughout the home,” said Michael Zippelli, CEO of Classic Brands, a partner in DeLandis Furniture. “The typical consumer isn’t used to memory foam-based products in their living rooms, but it is where the industry is now moving.  Our full range of product offerings is crafted to meet the unique comfort needs of the American consumer, and our easily accessible website gives them the information to understand that whether they’re at home or shopping on the go.”

Featuring a sophisticated look with red and charcoal grey accent colors, the easy-to-navigate DeLandis Web site is has dozens of sleek photos that highlight the casual contemporary feel of the company’s product lineup. The site also highlights a number educational videos aimed at providing important information to retailers on DeLandis’s own factory-poured visco elastic memory foam.

The new site is designed to provide easy to understand resources to the casual user.  Retailers and consumers will benefit by looking under the “About” tab, which includes subsections featuring information on DeLandis’s 15-year history, its state-of-the-art China-based production facilities and details on the beneficial foam used in each of the company’s product offerings. The “Collection” tab makes it easy to navigate through DeLandis Furniture’s catalogue of motion-based and stationary leather sofas, loveseats, recliners and sectionals.

DeLandis Furniture was established as a U.S. brand in 2013 through a partnership between Classic Brands LLC and DeLandis, based in Quanzhou, China. The U.S. company is headquartered in Jessup, Md., where it keeps its customer service and sales offices.