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From Home Furnishing Business

Surya Expands Customer Loyalty Program

Rug and home accessories vendor Surya has launched an enhanced version of its Surya Rewards customer loyalty program.

The expanded program builds upon the company’s existing rewards program, which provides customers with free Surya samples and displays, product discounts and other benefits as they reach key sales milestones.

With the new program, customers will have a choice in how they wish to be rewarded. They can choose to earn “Surya Points,” which can be redeemed for Surya products, or to accrue miles or points for their preferred frequent flier or hotel program. Alternately, they can opt to earn "Gift Card Points," which can be redeemed for a wide variety of popular retailer gift cards.

Benefits of the current program, including an entry to win a trip to Surya’s factory in India and donation of a Surya rug to a charitable event on the customer’s behalf, will be carried over into the new program. Surya also has preserved the program’s humanitarian aspect by enabling participants to donate Surya Points to feed children in India through Akshaya Patra, the world’s largest NGO-run mid-day meal program.

“We are excited to provide Surya’s customers with the opportunity to earn miles or points towards many of the programs that they already use on a regular basis,” said Graham Farrell, president of Lift & Shift(lift-and-shift.com), the company that will administer the new multi-currency rewards program for Surya. “Surya is known as an innovator in the rug and home accessories industry and this unique program will provide the brand’s loyal customers with an even wider range of benefits, along with a more convenient way to access those benefits.”

Through an interface very similar to those found on popular consumer rewards Web sites, Surya’s customers will be able to visit the Surya Rewards Web site and check their rewards account balance 24/7. They also can earn bonus points by taking advantage of special offers that will be listed on the site or sent to them in special Surya Rewards communications.

“Our customers had been telling us that they were looking for more flexibility and convenience in a rewards program and we listened,” said Satya Tiwari, president of Surya, Calhoun, Ga. “We always strive to provide our customers with the best service possible and are pleased to be able to recognize their growth and loyalty with broader reward options that better address their needs.”







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