Daily News
From Home Furnishing Business
Shaver Leaves Hooker Furniture But Will Play Consulting Role
April 4,
2014 by in Executive Changes, Industry 
Hooker Furniture Vice President of Marketing Communications Kim D. Shaver is leaving the company as an employee but will continue in an independent consultant/contractor role there.
As an independent consultant, she will manage public and media relations, corporate communications and social media marketing at Hooker, Sam Moore and Bradington-Young.
She plans to have other clients in the industry as well.
Shaver will be working by appointment in the Hooker showroom at the Spring High Point Furniture Market opening Saturday.
“Hooker Furniture is extremely fortunate to have had Kim Shaver as part of our team the past fourteen years,” said Paul Toms, chief executive officer of Hooker. "She has contributed on many levels to our success, from branding to investor relations, social media to advertising, with both internal and external communications. Kim has always represented this company in the same way she presents herself … with the utmost professionalism and integrity. We will miss her day-to-day involvement but look forward to her continued contributions as we transition to this new working arrangement."
Shaver is a 30-year veteran of the furniture industry. She began with trade publication Furniture/Today in January 1984, serving in roles there including upholstery editor and consumer editor, creating the “The Consumer Chase” and “Consumer Speaks” columns reporting on how to reach, understand and connect with the ultimate consumer. She joined Hooker in 2000 in a new position in brand development, brand communications and public relations, and was named vice president of marketing communications in 2005.
“It’s been a blessing and privilege to be part of the Hooker Furniture family,” Shaver said. “I have the deepest respect and affection for the culture, values and people of Hooker. Just as I’m appreciative of the dynamic and rewarding time that I’ve served as an employee, I’m also appreciative of the opportunity to transition to a new type of working relationship. This new season in my career will allow greater flexibility for me to focus on ministry and family activities, and to make other contributions in the industry. My passion and commitment remain fervent for the success of Hooker Furniture and the industry as a whole.”