Daily News
From Home Furnishing Business
Ikea Hits the Road with Ikea Home Tour
April 3,
2014 by in Industry, Special Events 
Home furnishings retail giant Ikea has launched the “Ikea Home Tour,” a grassroots effort to help Americans tackle common home furnishing and design challenges and to illustrate genuine solutions that make everyday life at home better.
A team of experts from Ikea will travel from city to city to partner with people who need help with home projects. The makeovers will be documented and shared, along with additional design tips, to provide inspiration for homeowners across the country to take steps to make their dream home a reality.
To bring this program to life, Ikea recruited coworkers from within the company to assemble a group of five passionate and talented home furnishing and design experts who will leave their regular jobs at Ikea stores around the country for one year to hit the road and serve as the Ikea “Home Tour Squad.” At each stop, the team will undertake two makeovers, starting by evaluating a current challenge in the home, developing a plan, and then working together with the homeowners to implement solutions using Ikea product offerings.
The Home Tour Squad will document their journey by filming, producing, and sharing their stories via the Ikea Home Tour YouTube Channel. Content will include before and after home transformations, video shorts featuring design tips, and behind-the-scenes interviews. The Squad also will share live updates from the tour via Twitter (@DesignbyIKEA) and Instagram (@IKEAUSA) with the hashtag #IKEAHomeTour.
“We believe that people can do simple things that make a big difference to make life at home better,” said Julie Foor, Ikea Home Tour project manager. “With the tour, we’re tackling home challenges that are universal, so there are smart ideas and inspirational tips from the makeovers that can be helpful for anyone.”
The Ikea Home Tour Squad will visit Atlanta, Charlotte, Washington D.C./Baltimore, Philadelphia and New York City, with additional markets to be announced. Homeowners in tour markets can apply for a chance to receive a makeover by submitting a video here about how Ikea can help improve their life at home.
Makeovers for the first market, Atlanta, have already been chosen.