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From Home Furnishing Business

Hunter Douglas Names Carlson SVP of Marketing

Window treatment vendor Hunter Douglas has named Vic Carlson senior vice president of marketing.

He reports to Ron Kass, president and COO of Hunter Douglas, Pearl River, N.Y. Jim Mathews, who previously held the position, is retiring after 25 years with Hunter Douglas.

Prior to his appointment, Carlson was vice president of consumer marketing and digital commerce at Panasonic Corp. of North America. He began his career in key product and consumer brand management at Kraft Foods, Nestlé and Mars. 

"We warmly welcome Vic to Hunter Douglas," said Kass. "With
his wealth of consumer marketing experience, Vic is well-suited to take over the Hunter Douglas leadership role in strong, category-building marketing. In addition, Vic will lead efforts to accelerate the development of new digital-based marketing programs designed to drive high brand demand and qualified leads to our dealer partners.”

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