Pure LatexBliss Makes Leadership Change

March 25, 2014  by in Bedding, Executive Changes, Industry, Product   

Latex International, parent company of Pure LatexBliss, has given day-to-day leadership responsibilities of the company to David Fisher, president and CEO of Latex International, and E.B. Walthall, vice president of sales for Pure LatexBliss. 

Since joining the company almost two years ago, Walthall has used his production and sales leadership experience in the mattress industry to support the company's mission to grow the brand and the latex category. He has significant experience in both sales and operations within the bedding industry.

“We wish Kurt all the best in his future endeavors. He has made many important marketing contributions that helped drive the Pure LatexBliss brand, but as of late, has struggled with the pressures the business was facing as we moved to reign in costs and streamline operations, over the past few weeks,” Fisher said. “Latex International and the PureLatexBliss brands remain strong, and we continue to grow our leadership position and marketshare in the sleep products space. I am confident that E.B. will provide outstanding service to our dealers and I will continue to run the strategic direction for the brand.”