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From Home Furnishing Business

DeLandis Furniture Names Crink President of Sales, Product Development

Larry Crink has been named president of sales and product development for upholstery vendor DeLandis Furniture

In his new position, Crink is responsible for the sales organization, as well as for managing design and product development for DeLandis' growing furniture options. Crink has been working with the company for the last three months as a consultant.

Prior to joining DeLandis, Crink has held senior positions with DeCoro and retailers like Huffman Koos, Barker Brothers, W&J Sloane and RB Furniture.

 “The work that Larry has accomplished in the three short months he’s been with DeLandis has been instrumental in ensuring our growth. Since joining the company, more than 20 innovative motion furniture collections have been introduced along with a number of beautiful new leather upholstery options,” said Michael Zippelli, Classic Brands CEO. “Interest from retailers is up and Larry understands how to create products that resonate with the American consumer.”



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