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From Home Furnishing Business

Wright to Launch Dometec POP at ISPA Expo

Wright Global Graphics will introduce Dometec, a cost-effective and visually dynamic alternative to embroidered point-of-purchase materials, during its debut at the March 26-29 International Sleep Products Association Expo.

Dometec can be applied to almost any surface, and features an embossed metallic look while maintaining a soft, flexible feel; and can be developed as a brand label or an enhancement to any top-of-bed product. It also can be a replacement to an embroidered border. With an unlimited color palette and more design flexibility than traditional embroidery, DomeTEC ensures product will stand out on a crowded showroom floor.

“Created to be a unique alternative to traditional POP and Branding, the visual impact of products designed using the Dometec is stronger than traditional embroidery and standard printing techniques," said Senior Vice President of Business Development & Chairman of the Board Don Wright. "I always say, ‘To sell the product you have to get them to the product.’” 

Implementing a “Powered by Bright Ideas” theme, Wright will showcase its entire line of technologically advanced POP solutions at the Expo. Other offerings featured include headboards and complimentary top-of-bed that incorporate unique materials into the design and products that are part of the Express Showroom Solutions program, a fully customizable top-of-bed and display branding solution that is available to be shipped in just 10 days. The company also will highlight its RetaiLive sales tool that transforms POP into interactive branding content

In addition, Wright’s show space will include a charging station where visitors can power their phones. Attendees can stop by the show space for “Happy Hour” for beer and wine, noon-5 p.m. every afternoon of the show.

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