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From Home Furnishing Business

PBTeen Creates Design Blog for Teens

Furniture retailer PBTeen, part of the Williams-Sonoma  (NYSE: WSM) stable of brands, today rolled out The Stylehouse, its design blog for teens.

The purpose of the blog is to give tweens and teens a place to find design inspiration and fuel their thoughts for home décor, the company said.

The blog offers a variety of aspects in a teen's life—creating a bedroom that belongs to you, finding gifts for friends and maximizing dorm space. The content is being created by PBTeen editors, brand ambassadors and curated blogger partnerships.

“The Stylehouse is a natural extension of the PBteen brand that allows us to connect with our teen customers in a thoughtful relevant way,” said Sandra Stangl, president of Pottery Barn Brands. “We hope The Stylehouse will provide an engaging experience for tweens and teens where they will be encouraged to explore their creativity and unique personal style.”








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