Daily News
From Home Furnishing Business
Chairish Expands Product and Marketing Teams
February 26,
2014 by in Executive Changes, Industry
Giacomo DiGrigoli, has come on board as vice president of product; Jae Hah, as vice president of merchandising and sales; Mugs Buckley, as head of media partnerships; Jennifer Rivas, as head of publicity; and Jennifer Olsen, as an advisor. Giacomo, Jae, Mugs and Jen will join the company's staff at its headquarters in San Francisco, bringing the Chairish team to 25 people.
Most recently senior director of product at One Kings Lane, DiGrigoli is a veteran of multiple Silicon Valley startups, including early roles at PayPal and Yammer. He brings 15 years of experience in consumer and enterprise product management and design leadership to Chairish.
Hah most recently was vice president of global strategic accounts at Fab; and was instrumental in leading global merchandising and business development efforts towards its $1 billion evaluation.
Buckley is responsible for paid media strategy and partnerships. She has more than 15 years of experience developing large-scale digital marketing programs. Prior to Chairish, she served as vice president of marketing at Federated Media, where she worked closely with many blue chip brands and influential bloggers to develop content marketing programs. Buckley began her career at the Discovery Channel where she was executive producer of Discovery's multimedia production unit. She has held management positions at Comcast, ZDTV (now EsquireTV), Liberate Technologies and RespondTV.
Rivas brings 15 years of experience helping brands connect with their consumers through storytelling, memorable experiences, unique partnerships and social media. Her experience includes securing brand placement in print, online and broadcast media, building pop-up consumer experiences, launching products and stores and managing celebrity partnerships.
As an advisor to the brand, Olsen will share her marketing knowledge of the design category. Olsen joins Chairish from Crate and Barrel and CB2 where she led marketing. She was recently named chief marketing officer of Stitch Fix. Previously, she worked for Gap Inc., where she helped found Piperlime and led marketing and creative. Olsen has held marketing posts at some of the world's leading brands including Banana Republic, Disney and Pepsi.
"We are thrilled to welcome these amazingly talented industry experts to the Chairish family," said Anna Brockway, Chairish co-founder and chief curator. "Our company is well-positioned in our market and I know the addition of these all-stars to our team will help us grow even faster."