Daily News
From Home Furnishing Business
Therapedic Has Colombia Licensee
February 25,
2014 by in Bedding, Industry, Licensing, Product
Grupo Industrial UMO will immediately begin producing and selling pillows under the Therapedic name while phasing in the manufacturing of Therapedic mattresses over the next few months.
Grupo Industrial UMO, founded in 1968 as an automotive parts manufacturer, began creating its memory foam products in 2010 and has quickly established itself as a leading producer of motorcycle seats in Colombia, developing products for key customers including Yamaha, Suzuki and aftermarket Harley Davidson. The company is expanding its reach into the bedding segment exclusively through its partnership with Therapedic. Grupo Industrial UMO will begin with a regional license to manufacture pillows under the Therapedic brand and begin importing mattresses before beginning on-site mattress manufacturing in the company’s own facility.
“We have seen massive growth abroad over the last year. As we continue expanding, we remain dedicated to seeking out strategic partnerships with companies that share our vision for building an internationally respected brand,” said Therapedic President and CEO Gerry Borreggine. “Grupo Industrial UMO is a leading manufacturing company that has developed a very strong production system with world class practices which has allowed it to be the leader in a very competitive industry.”
“Therapedic is an important player in the bedding industry holding key stakes in various markets worldwide. With expertise in creating and marketing the latest product technologies combined with key industry knowledge, Therapedic is an industry leader that shares our vision of providing customers with only high quality products at smart value prices,” said Camilo Barrera, general manager of Grupo Industrial UMO. “Grupo Industrial UMO is a company that believes in innovation tailored to meet consumers’ needs, which has not only allowed us to be very competitive but also proved us winners in each of our current product divisions. We are thrilled to partner with Therapedic to both extend our internal manufacturing practices as well as our external reach with plans to bring the brand to showroom floors throughout Colombia.”
Therapedic, Princeton, N.J., currently has licensees on six continents, in locations including: Canada, Mexico, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Guatemala, Trinidad, Jamaica, Colombia, Ireland, India, Korea, Malaysia, United Arab Emirates, Indonesia, Egypt, Israel, Jordan, Morocco, New Zealand, Turkey, Australia and China.