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From Home Furnishing Business

Reverie CEO on Fox News

Reverie President and CEO Martin Rawls-Meehan  was recently interviewed on Fox News, where he discussed keys to a good night's sleep.

He told news anchor Lauren Simonetti that customization and personalization vital to proper sleep, driving the company’s message that each individual’s sleep system should be as unique as they are. He countered the opinion that either a firm or plush mattress is recommended by the sleep products industry or viewed as better for ones sleep.

“Quite frankly, my view is that it really is up to the individual to decide for themselves," Rawls-Meehan said. "That’s why we’ve been all about customization and customized sleep. Everybody sleeps differently, so the idea of a one-size-fits-all bed doesn’t really make sense. The message we’re sending to people is, hey, your body is unique, what you sleep on should fit who you are as an individual, and we’re making that.”

Rawls-Meehan and Reverie, Franklin, Mi., were selected for the show that aired June 26 because of the company's innovation and technology. During the 10 minute live appearance on Fox’s “Small Business Center,” Rawls-Meehan explained how Reverie’s Dream Sleep System allows consumers to customize their bed’s comfort feel based on individual preferences and testing that takes body height, weight and other measurements into consideration.

The complete interview with Fox News can be viewed here.

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