From Home Furnishing Business
Furnitureland South Unveils Luxury Linen Offering
Home furnishings retailer Furnitureland South has rolled out a line of luxury linens called Sleepland Linens.
The retailer has combined the linens with its Sleepland mattress gallery to create a seamless shopping experience for consumers.
“With the launch of our Sleepland mattress gallery in 2012, we renewed our commitment to helping clients focus on the health benefits of sleep and its effects on productivity and wellness,” said Jason Harris, executive vice president of Furnitureland South. “This includes creating the best atmosphere for sleep – from bedroom furnishings and design, to the mattress a client sleeps on and the linens atop their bed. At Furnitureland South, we can create the total sleep experience.”
Linen specialist Jessica Yelverton manages the Sleepland Linens studio in Furnitureland South’s Design Center and shops the market, hand selecting the latest fashion bedding on display at Furnitureland South. From classic, traditional linens to cottage chic, urban loft, modern motifs and more, these linen collections are strategically displayed with similarly styled furniture and brands throughout Furnitureland South’s showroom. Special top-of-bed signage identifies Sleepland Linens packages specially created and priced for queen and king options.
“We want to be the go-to resource for customers in the market for linens, whether they are simply updating their bedding or shopping for an entire room of furniture,” Yelverton said. “This program offers the ease of shopping fashion bedding without sacrificing the quality. Of course, we will always have clients who want to customize their bedding, but for those who see linens displayed in a bedroom setting in the showroom and love it as is, we can provide simple package pricing.”
Roughly 18 lines make up the Sleepland Linens collection, including selections from Sferra, Legacy Home, Pine Cone Hill, Peacock Alley, Blissliving Home and Designer’s Guild.