Daily News
From Home Furnishing Business
Cheng to Lead Wright Sales Efforts in Asia
February 14,
2014 by in Executive Changes, Industry 
John Cheng has joined Wright Global Graphic Solutions to lead the packaging, labeling and marketing services provider's sales and marketing efforts in the Asia Pacific region.
Cheng will oversee sales and digital marketing in the region for Wright of Hong Kong, a subsidiary of Thomasville, N.C.-based Wright Global Graphic Solutions. His key responsibilities in this role include overseeing the branding and marketing concepts for labels, mattress components and top of bed items, selling to the Asia Pacific region. Cheng reports to Director of International Business Development Pat Flippin, and will work closely with the Wright offices in the United States to develop marketing materials and grow their digital presence in the Asian market.
Prior to joining Wright of Hong Kong, Cheng was responsible for managing marketing and promotional activities for events including the Gold Coast International Boat Show, Phuket International Boat Show and China International Furniture Fair among others. Additionally, Cheng, in his prior positions, crafted advertisements using his talents in the graphic design sphere.
“We are very excited to bring John on board to participate in and grow our business in the Asia-Pacific market. His knowledge of sales and marketing, experience in designing and creating promotional materials, and knowledge of the industry make him an ideal candidate to continue to increase sales in the region,” said Wright of Hong Kong Managing Director Waiman Suen. “There is terrific opportunity for growth for us in the Asia Pacific market, and I believe that Cheng’s expertise and knowledge make him the best person to take on the challenges associated with this role.”