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From Home Furnishing Business
Amazon App Allows Easy Shopping
February 10,
2014 by in Furniture Retailing, Industry 
Amazon has expanded its iPhone app by adding an image recognition tool that allows consumers to shop for products simply by pointing their phone's camera at the desired product.
Amazon's app for iPhone this week added “Flow,” an image recognition tool designed to allow consumers to add a product to their shopping cart by merely pointing their phone’s camera at it.
Flow—as its name suggests—aims to make it as seamless as possible to shop. MarketWatch carried out its own “showrooming” with the app. Scanning a three-bottle package of the hair growth serum Rogaine, Flow immediately found the item on Amazon for $43.85, 30% cheaper than the $62.99 price in a Duane Reade store. Russell Stover Pecan Delights—a heart-shaped box of chocolates just in time for Valentine’s Day—were $8.99 online, $1 cheaper than in Duane Reade. “This trend will take some time to grab hold,” says retail analyst Jeff Green, “but it’s an ingenious idea.”
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Source: MarketWatch