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From Home Furnishing Business

Longroad Acquires King Koil Licensee Blue Bell

An affiliate of Longroad Asset Management has acquired a majority interest in Blue Bell Mattress Co., a King Koil licensee in the Northeast.

Blue Bell, Hartford, Conn., will continue to be managed by Mark Kolovson and Steven Byer, both of whom will hold a significant stake in the company.

"We were attracted to Blue Bell based on its reputation as an exceptional supplier due to its superior quality and operational efficiency to meet quick turn and high-volume demand with its customers," said Anne Whitman, managing director of Longroad, Stamford, Conn. "We look forward to working with Mark Kolovson and Steven Byer."

“Blue Bell Mattress Company is one of King Koil’s most longstanding licensees and through the successful efforts of CEO Mark Kolovson and COO Steve Byer, it has been our largest licensee for many years," said Dave Roberts, president and COO of King Koil. "We’ve enjoyed a great partnership with Blue Bell and are very excited that the company will continue on as a King Koil licensee.   

“Longroad not only has great business insights but tremendous foresight with respect to the mattress industry. We’re very enthused about Longroad’s involvement and the opportunities that exist to take Blue Bell to another level.”

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