From Home Furnishing Business
Woods International Partners with HGTV's Scott Brothers
Outdoor lifestyle, furnishings and home décor supplier Woods International has signed an exclusive licensing agreement with Drew and Jonathan Scott—hosts of HGTV's television series "Property Brothers", "Brother vs. Brother" and "Buying & Selling".
Under the agreement, the company will create a coordinated collection of home furnishings and accessories under the Scott Living brand.
The Scott Living collection draws on the architectural experience and design sensibilities of the twin brothers, partners in Scott Brothers Entertainment. www.thescottbrothers.com/scott-brothers-entertainment/ Scott Brothers shows air in more than 80 countries and territories worldwide.
The initial Scott Living collection will encompass seven coordinated product ensembles for outdoor living, indoor living, bed and bath fashions, home décor and accessories, and will debut at the National Hardware Show www.nationalhardwareshow.com/ in Las Vegas in May.
“The Scott brothers have huge, huge consumer appeal, with the number one, two and three shows on HGTV,” said Scott Woods, founder and president of Woods International. “We are extremely excited to be able to curate an entire indoor-outdoor living experience for the consumer and to offer our retail customers a uniquely coordinated home décor statement through this new partnership.”
Woods International is placing the design and product development for the Scott Living collection under a team of industry veterans, including Shawn Stanton, lead indoor and outdoor furniture designer; Susan McAllister, lead textile designer; and Terri Laughlin, outdoor living design coordinator.
“We pride ourselves on quality in everything we do, and Woods International shares that commitment," said Drew Scott. "Woods International is well established as a reputable manufacturer of quality products and we can trust that our designs will be brought to life by a company that understands our creative vision, at a price point that reflects the consumer’s needs and desires."
Woods points out that the Scott Living brand is exciting and innovative because it is a totally coordinated collection to address both indoor and outdoor furniture as well as home décor and accessories.
“We expect the Scott Living brand will help our retail customers turn their home décor departments into a destination shop,” Woods said. "A hallmark of the Scott Living brand will be ‘style at an affordable price,’ giving consumers a wonderful array of products to make both their indoor and outdoor living areas a special place to relax and entertain.”
Both brothers say it is important to them to be involved in the design process.
“We want the Scott Living collection to be a reflection of our personal design philosophy,” said Jonathan Scott. “The collection mirrors our tastes and preferences and makes great design accessible for the average consumer.
“The Scott Living brand will have an overall modern, clean-lined design aesthetic, with some aged and vintage elements layered in for added interest,” he said. “I love the mix of old and new, and pulling in interesting materials, textures, finishes and colors to create a real signature look for the collection.”
The collection mixes materials, including marrying ceramics with metals, wovens with textural glazes, and stone with metal.
“We also like playing with color and texture placement, using matte and gloss ceramic glazes to create tonal variations,” Laughlin said. “For instance, a piece may be one color and texture on the outside with an unexpected pop of a different color on the inside—this is another signature design element that emphasizes the whole inside/out theme. We are hoping to develop several of these ‘signature elements’ that will continue to appear over time.
The initial launch will include several key outdoor living product categories, including planters, bird baths, fountains, tabletop lighting, hanging lighting, torches, pathway lights, wall art, occasional furniture, fire pits, garden seats and serving trays. The first products from the Scott Living brand will be available in stores in Spring 2015.