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From Home Furnishing Business

Wayfair Names Lemieux Executive Creative Director

Online home furnishings retailer Wayfair has named Christiane Lemieux executive creative director.

In her new role, Lemieux, previously Founder and Creative Director of DwellStudio, will provide creative vision and counsel across the e-commerce retailer's growing portfolio of home brands including Wayfair.com, AllModern, Joss & Main and DwellStudio. Lemieux will draw upon her extensive background in design and product development to head up a number of new creative initiatives for Wayfair in the coming year.

“Christiane has an amazing eye for home design and a deep understanding of the home furnishings industry,” said Niraj Shah, CEO and co-founder of Wayfair. “As an entrepreneur, and artist, Christiane will drive the creative direction of our home brands from a unique vantage point. She is passionate about home and offers a creative vision for the company that transcends any one style or design aesthetic.”

Lemieux began her career in fashion working as a fabric assistant for Isaac Mizrahi and then as an assistant designer of women’s woven clothing, fabric design and product development for the Gap. She then took a position as design director with New York-based home design company Portico(porticoarchitects.com).

In 2000, Lemieux launched lifestyle retail brand DwellStudio, which Wayfair in August 2013. After joining Wayfair's leadership team, she continued to oversee DwellStudio.

“Wayfair is breaking new ground with the development of Internet based home lifestyle brands,” Lemieux said. “The transition of DwellStudio into the Wayfair family has been an eye opening experience to the infinite possibilities that e-commerce brings to the home furnishings world. I am thrilled to be a part of this exciting movement to create and hone lifestyle brands across a spectrum of design aesthetics. It’s the ultimate exercise in creativity as we bring great home design and endless options to the market in a completely new way.”

A native of Ottawa, Canada, Lemieux is a graduate of Queen’s University in Kingston, Canada and Parsons School of Design in New York. In 2012, Lemieux was named a Most Powerful Women Entrepreneur by Fortune. She currently serves on the boards of Every Mother Counts and the Manhattan Children’s Museum.

Headquartered in Boston, Mass., Wayfair.com employs more than 1,300 people in eight global locations in Boston, New York, Ogden, Utah; Hebron, Ky.; Galway, Ireland; London, Berlin and Sydney. The company was recently named one of America’s Most Promising Companies by Forbes Magazine.



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