Surya, Mike Farrell Renew Collaboration

January 22, 2014  by in Accessories, Carpets / Rugs, Industry, Las Vegas, Licensing, Market, Product   

The collection, which will be shown at the Las Vegas Market, builds on the collaboration Surya and Farrell began in 2011.

“I want to reflect life as I see it – chaotic, individual, colorful – and to make things that spark conversation and laughter,” Farrell said. “I am fired up about my second collaboration with Surya and the chance to bring my inspirations to life in statement-making rugs and pillows that invite fun and reverie into urban living spaces. Like me, Surya is always evolving and reinventing itself to introduce cutting edge products that raise the bar for design – and that makes for a great synergy.”

Market attendees are invited to a presentation by the designer, titled “Live Love Coffee: A Journey with Mike Farrell,” on Monday, Jan. 27 at 1 p.m. in Surya’s showroom – C400. A self-described nomad who has traveled to more than 30 countries and 500 cities, Farrell will provide tips for unlocking creativity and share his inspiration, unconventional designs and bold new rug and pillow collections for Surya. Coffee will be served during the casual and ‘guaranteed to be stimulating’ presentation. Surya’s showroom celebration will kick off later in the afternoon beginning at 5 p.m.

“Simplifying the design process for our customers through a diverse range of coordinating products is an essential part of Surya’s mission,” said Satya Tiwari, Surya president. “Based upon his popular textiles, which have been interpreted into products ranging from upholstery to shower curtains, Mike’s latest collections for us exemplify the Surya experience by enabling customers to coordinate, both thematically and aesthetically, across the entire line as well as Mike Farrell brand.”