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From Home Furnishing Business

Bellagio Inks Licensing Deal

The Bellagio Resort & Casino in Las Vegas property has retained All-American Licensing & Management Group to develop a licensing program that will bring the “Bellagio Collection” of luxury-branded products to retailers across the country.

The assortment will include a variety of products that include bedding and bath, furniture and lighting to jewelry and apparel, all representing the luxurious Bellagio experience.

“We are pleased to partner with the expert team at AALMG to bring some of the elements that make Bellagio so special and unique to people around the world,” said Bellagio President and COO Randy Morton.

“We are very excited to continue our relationship with the MGM Resorts properties by representing this prestigious hotel," said Reed Nettles, Bellagio project manager and partner at AALMG. "Our strategy is to focus on the best of the best in class manufacturers to capture the essence of Bellagio in developing a branded merchandise program that transcends beauty, class and luxury.”

Inspired by the beautiful villages of Europe, the AAA Five Diamond Bellagio overlooks a Mediterranean-blue, eight-acre lake, where fountains perform a magnificent aquatic ballet choreographed to music and lights. Within Bellagio are award-winning dining experiences including two AAA Five Diamond restaurants, Julian Serrano's Picasso and Le Cirque from the Maccioni family. The resort’s retail promenade, Via Bellagio, includes the luxury shops of Louis Vuitton, Giorgio Armani, Gucci, Tiffany & Co., Prada, Fred Leighton, Chanel, Dior and Fendi.

A world-class art gallery, the Conservatory & Botanical Gardens, “O” by Cirque du Soleil, a luxurious spa and salon and an elegant casino all add to the Bellagio experience. Bellagio is a wholly owned subsidiary of MGM Resorts International.







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