From Home Furnishing Business
IMAX Has Updates for Essentials by Connie Post
IMAX Worldwide Home is updating its “Essentials” collections with new colors and new products for winter markets.
The new trend forward colors include Green Apple, Marine Blue, Mellow Yellow and Melon Sorbet. This “modern design made easy” merchandising concept is a collaboration between IMAX Worldwide Home and leading retail strategist Connie Post.
“I am extremely excited about my 2014 Essentials collections that are debuting at IMAX," Post said. "I feel like we have taken it to a higher level and maintained the same affordable prices. I truly think that everyone will be surprised at the new color line for 2014 --it is designed to emotionally engage the customer and is simply amazing.”
The Essentials program is designed to be affordable and easy for customers to make design decisions. Post’s new Essentials collections join the previously introduced Essentials Basics collections consisting of taupe and white as well as black and white. This makes a total of six complete Essentials color collections to choose from.
As with each of the Essentials by Connie Post collections, coordinating Sherwin-Williams paints are identified to make it easy for consumers to complete a room.