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Factoids

Factoids offer brief snapshots of current topics pertinent to the Furniture industry based on our on-going research. Increase your grasp of current trends, consumer attitudes, and shifts within the industry through solid statistics and concise insight.

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Factoids

The Future of the Youth Consumer Historical and Projected Births from 1950 to 2045


 

This is the first in a series of factoids detailing demographic shifts, especially over the next five and ten years, that will impact the Youth Furniture industry.   Our factoid series starts with the history of U.S. births and projections into the future and will continue over the next few weeks with growth projections of the youth population by age group and growth projections by age group of women of childbearing age.

 

Births

The number of births peaked in the U.S. in 1957 at 4.30 million babies and did not reach that number again until 2007 when births reached 4.32 million and started to decline.  And although births are now on a slow rise, it will be another 30 years from now when births finally top the 4.3 million annual level again.

 

After a downward spiral of (-8.6)% from 2007 to 2010 during the Great Recession, births are projected to slowly grow an average of 1.4% every 5 years until reaching 4.34 million in 2045. 

 

This slow but steady growth will increase the “Under 5” age group for decades to come while the older youth groups wait for these babies to filter into their age segments – ultimately spurring the need for youth furniture. 

 

Sources:  National Vital Statistics System, Center for Disease Control; U.S. Census Bureau, Projections of the Population of the U.S.


Industry Sales 2007 to 2014 Bedding Industry


 


Due to strong sales in the first and third quarters, Bedding grew 5% over 2013 – totaling $12.62 billion in 2014.  Bedding sales have risen a yearly average of 5.5% - growing 31% since the peak of the Recession in 2009.  A big catalyst for increasing Furniture Industry sales, Bedding has grown from 14.9% of the total Industry in 2007 to 16.8% in 2014. 

 


Industry Growth Quarter to Quarter 2011 to 2014 Q4 – Bedding


 


The chart above shows the performance quarter-to-quarter from 2011Q3 through the fourth quarter of 2014. While the Bedding Industry experienced its cyclical decline (-19.4)% over the third quarter in 2014, sales are up 3.4% over the fourth quarter of 2013.  Overall, the Bedding Industry has shown positive growth in 2014 – up 5% from the previous year. 

 

 

 


Industry Sales by Quarter 2008 Q1 to 2014 Q4 Bedding Industry


 

 

 

 

 

 

 

While the third quarter of 2014 experienced its traditional jump in sales, the fourth quarter slumped in comparison – down (-19.4)%.  Although the Bedding Industry did decline over last quarter, it is up 3.4% over 2013Q4.  Year-to-date, sales are up 5%.


Industry Sales 2007 to 2014 - Furniture & Bedding


 


The Furniture industry continued to grow in 2014 compared to 2013.  Combined Furniture and Bedding sales totaled $87.5 billion – up 3.0% over last year.  Furniture (excluding Bedding) increased by 2.7% from 2013 with sales at $74.9 billion and Bedding finished the year up 5% – totaling $12.6 billion.


Industry Growth Quarter to Quarter 2011 to 2014 Q4 Furniture & Bedding



The chart above shows the performance quarter to quarter from 2011Q4 through the fourth quarter of 2014.

 

Increasing from $21.6 Billion in 2013Q4, Industry sales were $22.5 Billion for the 4th quarter of 2014.  Combined Furniture and Bedding experienced a jump of 4.0% in sales from 2013Q4 and 1.4% over 2013 Q3. The Industry finished 2014 up 3% over 2013.

 

Furniture (excluding Bedding) increased 4.0% with sales of $19.7 Billion in 2014Q4 – up from $18.9 Billion in 2013Q4.

 

Although Bedding experienced a cyclical drop in the 4th quarter (-19.4%) compared to the previous quarter, sales are up 3.4% over 2013Q4.  Due to strong sales in the first and third quarter of 2014, Bedding sales totaled $12.62 Billion for the year – up 5% over 2013.   


Industry Sales by Quarter 2008 Q1 to 2014 Q4 - Furniture & Bedding


 

The Industry continued its positive momentum through 2014 by increasing 3% over last year – totaling $87.53 billion. A strong 4th quarter contributed to the growth. Combined Furniture and Bedding increased 1.4% over 2014 Q3 and 4.0% over the fourth quarter of last year.  Combined Furniture and Bedding totaled $22.48 billion in fourth quarter sales – the highest one-quarter sales since the fourth quarter 2007.

 

Furniture (excluding Bedding) increased 4.1% over 2013Q4 and 5.3% over quarter 3 of this year. Although Bedding had it’s typical 4th quarter sharp decline – down (-19.4%) compared to 2014Q3, it is up 3.4% from quarter 4 of 2013. Year-to-date, Furniture sales are up 2.7%, while Bedding sales are up 5.0%.

Total Personal Consumption Expenditures Furniture as a Percent of Durable Goods Expenditures 2006 to 2014Q2


 

Not only have Durable Goods continued to lose share to consumer expenditures on Services (see Factoid #1 of this series), Furniture as a percent of Durable Goods expenditures has declined by an average of 0.2 percentage points a year from 2006 to 2014Q2.  Overall, Furniture’s share has dropped 1.2pts from 8.7% of Durable Goods in 2006 to 7.5% in 2

Total Personal Consumption Expenditures - Furniture as a Percent of Total Personal Consumption : 2006 to 2014Q2


 


Furniture as a percent of Total Personal Consumption has consistently dropped over the past eight years with an average loss of (-0.03) percentage points per year.  Overall, Furniture has declined 0.27pts from 2006 to 2014Q2.

 

Source: U.S. Department of Commerce, Bureau of Economic Analysis



Total Personal Consumption Expenditures Durable Goods Losing Ground to Consumer Services Percent of Durable Goods, Non Durable Goods, and Services: 2006 to 2014Q2


 

In terms of consumer expenditures on goods and services, Durable Goods (where Furniture is a subcategory) is losing ground to expenditures on consumer Services.

 

This is the first in a series of factoids detailing Furniture as a percent of Personal Consumption Expenditures.  Durable Goods, Non Durable Goods, and Services are the three main categories of Personal Consumption.  Durable Goods (with Furniture as a subcategory) has dropped by (-1.5) percentage points from 2006 to 2014Q2, while expenditures on Non Durable Goods has maintained its share at 22.4%.  What percentage share Durable Goods has lost, Services has gained during the same time period – up by 1.5pts. 

Source:  U.S. Department of Commerce, Bureau of Economic Analysis

 

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