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Havertys Furniture Opens in Midland, Texas

By Aggregated Content in Store Openings on August 23, 2012 from https://newsdesk4.moreover.com/click/?p=Qy83MDg4NjUzNjI2Jm49TkFQQ08&a=MTEzNzIyMDE3ODk&f=TmV3cw&s=cmljaHhtbA&u=YWNyZW5zaGF3QG5hcGNvLmNvbQ&c=TkFQQ08&i=MA&e=TXkgV2VzdCBUZXhhcw&d=1989&t=1 Haverty Furniture Cos. have opened a new Midland, Texas, furniture showroom in a former Circuit City location.

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Pier 1 Jumps into E-Commerce

By Home Furnishings Business in Furniture Retailing on August 23, 2012

Home furnishings retailer Pier 1 Imports has entered into the e-commerce business with its revamped Web site.

The Fort Worth, Texas-based retailer's Web site offers shipping within the continental United States. The site also give consumers the option of paying for products online and then picking those purchases up in a Pier 1 store, saving on shipping charges.

The Web site offers better navigation of the company's product, as well as a "Get Inspired" section filled with ideas and a "Learn How" area with content with decorating tips.

"We are extremely delighted with the successful launch of our new e-commerce enabled Web site that allows customers to shop our unique array of merchandise while selecting the shipping destination of their choice," said Alex W. Smith, president and CEO. "The launch is a direct result of the hard work and dedication of our associates throughout the entire organization, as well as the commitment of our external business partners, who together played an integral role in the superior execution of this project."

HGTV Line Rolls Out at Bassett Stores

By Home Furnishings Business in licensing on August 23, 2012

Bassett Home Furnishings stores are rolling out HGTV Home Design Studios this week.

Bassett Furniture Inds. (NASDAQ: BSET) introduced the line of furniture it developed with home and lifestyle cable channel HGTV at April's High Point Furniture Market.

This week's debut at Bassett stores across the country includes an HGTV Home-branded line of custom upholstery and accent furniture.

"This strategic partnership with HGTV leverages Bassett's more than 100-year history of building quality home furnishings while tapping into the popularity and credibility of the HGTV brand among home enthusiasts," said Robert H. Spilman Jr., Bassett's president and chief executive officer. "The launch with HGTV Home drives Bassett's commitment to combining stylish, well-priced custom furniture with top notch room makeover advice from our team of design consultants."

Consumers will notice many changes in-store and online at bassettfurniture.com. The HGTV Home experience has been added throughout the store to create a fresh, creative design studio expression that highlights Bassett's custom manufacturing capabilities. The custom upholstered sofas, sectionals, beds, ottomans, and benches are available in more than 1,000 fabrics, are delivered within 30 days, and are made in the United States.

"HGTV Home is about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online," said Ron Feinbaum, general manager of consumer products for HGTV. "Our viewers look for great furniture products that bring them the right style, design and quality for their homes. With the HGTV Home Design Studio only at Bassett, they can easily create custom-designed living spaces from the wide range of styles that are available."

As part of the promotion launch, HGTV will become a significant advertising vehicle for Bassett stores on a national scale. In addition, stores will be supported by local-market television advertising, direct mail and digital marketing. Also, Bassett will give away a piece of HGTV Home custom furniture every day for the next eight weeks during its "Dream It, Design It, Win It" sweepstakes on bassettfurniture.com.

Brown Jordan Names Ramage VP of Marketing

By Home Furnishings Business in Executive Changes on August 23, 2012

Luxury outdoor furniture vendor Brown Jordan has named Casey C. Ramage vice president of marketing.

Ramage oversees the areas of marketing, branding and licensing for Brown Jordan and Brown Jordan Services brands.

Ramage joins Brown Jordan with more than 10 years of experience in marketing, brand development and licensing, most recently as vice president of marketing and brand development for Churchill Downs Inc., where she led an initiative to bring the 137-year-old brand to a new, younger generation.

Before joining Churchill Downs, Ramage spent four years at the Pacific Design Center as the director of marketing, where she produced the internationally recognized WestWeek market for design professionals, which included more than 80 events held over the course of three days. Prior to that, Ramage was the director of showrooms and accessories for Brown Jordan International, leading sales and marketing efforts for Brown Jordan€™s U.S. showrooms.

€œBrown Jordan continues to invest in the development of inspiring products that will grow our leadership position with consumers and increase our distribution channels,€ said Brown Jordan President Chris Carmicle. €œCasey will bring unique expertise to Brown Jordan and additional bench strengths to prosper in these future opportunities.€

€œWe are thrilled to have Casey join Brown Jordan in this important position," said Chief Brand Officer Steve Elton. "Her success at Churchill Downs combined with her prior tenure as director of marketing for the Pacific Design Center in Los Angeles gives her a breadth of experience that will be a key asset to Brown Jordan as we expand the reach of the brand.€

€œI am proud to be returning to Brown Jordan in this new capacity,€ said Ramage. €œBrown Jordan is simply the best-in-class in outdoor leisure furniture and I look forward to engaging with the next generation of loyal Brown Jordan customers.€

Ramage is a graduate of University of Kentucky€™s Gatton College of Business and Economics and the University of Pennsylvania, Wharton School Executive Education Program. She resides in Louisville, Ky., with her husband and Labrador retriever.

Brandsource to Launch Outdoor Furniture, Equipment Line

By Home Furnishings Business in Outdoor Furniture on August 23, 2012

Retail buying consortium BrandSource will debut an extensive assortment of outdoor furniture and equipment this week.

The launch at Anaheim, Calif.-based Brandsource's Las Vegas convention is aimed at helping members drive traffic into their stores on a year-round basis. BrandSource members attending the convention can view extensive product displays and meet with more than two dozen new suppliers representing categories such as lawn equipment, saunas, fire places, grilling products, patio furniture, heaters, power tools and more.

€œToday's typical appliance, furniture or electronics stores offer limited selections and really need to begin offering seasonal incentives designed to drive traffic year-round,€ said Bob Lawrence, BrandSource CEO. €œIf a customer purchases a refrigerator, it can be years before they return for another product. By offering an extensive outdoor selection, customers can return several times a year, and with every changing season, as they consider additional purchases for the home."
 
Lawrence added that diversifying and offering new product categories can help offset the occasional loss in margins that retailers often experience when they carry a limited number of traditional products.

New suppliers include the following: B.E. Outdoor Living, EdenPURE, Fuego, Galaxy Outdoor, Husqvarna, Napoleon Gourmet Grills, Lynx, Pacific Living, Sunheat, Sunlighten and Twin-Star International.

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