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September 26,
2012 by in UnCategorized 
By Home Furnishings Business in Business Strategy on September 27, 2012
Accent furniture vendor Stein World has launched a new brand identity, unveiling a bold new logo and tagline: "Evolution in Home Accents."
The new brand strategy capitalizes on the growth and forward momentum of the organization, and encompasses brand communications, dealer programs, and consumer-centered product design. The announcement follows on the recent re-launch of its Web site.
Todays Stein World is fresh, modern, and evolving and weve created a brand strategy that captures our distinctive personality and philosophy, said Senior Vice President of Sales and Marketing Jack Johnson. Were utilizing technology, fashion, and consumer psychographics in new ways, and approaching home accent design from a totally original perspective. Our new brand identity embodies these leading-edge initiatives, while communicating our vision to our customers and partners.
The new logo for Stein World, Memphis, Tenn., is bold, modern and streamlined. It blends an icon with typography to create a symbol that is both fashion-forward and timeless. In keeping with its contemporary appeal, the color of the logo is adaptable and will change based on its application and design directions in the home industries. A core shade of teal was chosen for its adaptability and current prevalence in home furnishings, interior design and fashion.
Accompanying the new logo is a completely re-envisioned tagline: Evolution in Home Accents. The statement reflects Stein Worlds commitment to changing the way home accents are designed and marketed to todays consumers. The new tagline is unique and memorable and illustrates how Stein World is pioneering the evolution of home accents.
The company has launched its new brand identity company-wide, and is providing supporting graphics to dealers on its dealer Web site.
September 26,
2012 by in UnCategorized
By Home Furnishings Business in on September 27, 2012
Fortune has named Christiane Lemieux, founder and creative director of home furnishings retailer DwellStudio, to its 2012 list of Most Powerful Women Entrepreneurs.
Each year, the magazine recognizes 10 female entrepreneurs who are outstanding game changers, groundbreakers, and innovators. The 2012 list includes women who have created innovative companies across various industries, with Lemieux as the only honoree from the home design category. She will join The Fortune Most Powerful Women Entrepreneurs community, which includes prominent female leaders such as Lauren Bush Lauren, CEO and Co-Founder, FEED Projects LLC; Jessica Alba, Co-Founder, The Honest Co.; and Jennifer Hyman and Jennifer Fleiss, Rent the Runway.
"The best part of the Most Powerful Women Summit is sharing ideas," said Pattie Sellers, Fortune Editor at Large and Co-chair of Fortune's Most Powerful Women Summit. "Most Powerful Women Entrepreneurs can contribute as much to the MPW community as they can learn from the big-name corporate stars."
Fortune said Lemieux revolutionized the home furnishings market when she launched DwellStudio in 2000 as a wholesale and retail modern home and lifestyle brand, offering high quality, trendsetting and original items fusing fashion-forward, modern design with luxurious details in home décor. The brand has since evolved and expanded to offer a full range of home décor and childrens furnishings, bringing color, personality and passion to the next generation of home design.
It is a tremendous honor to be named to Fortune's Most Powerful Women Entrepreneurs list and be among such a distinguished, community of women leaders, said Lemieux. A big thank you to my family and team for your support on this journey. We have a number of exciting developments on the horizon for the DwellStudio brand and look forward to continuing to inform and inspire a truly personal space.
The company functions has a stand-alone e-commerce site and a recently opened flagship store in New York Citys Soho neighborhood; and a new store-in-store located in H.D. Buttercup Los Angeles.
Other women named to the list include Jessica Alba, Co-Founder of The Honest Co.; Rashmi Sinha, CEO and Co-Founder of SlideShare; Jill Becker, CEO and Founder of Cambridge NanoTech, and more.
September 26,
2012 by in UnCategorized
By Home Furnishings Business in Accessories on September 27, 2012
Italian ceramic accents vendor Fortunata is moving its High Point Furniture Market showroom to Suites at Market Square.
Atlanta-based Fortunata first established its High Point presence in that building in October 1998. Fortunata's new location is in the Salon on the Mezzanine level space M-7034. Owner and Chief Designer Margaret Proctor said the move was the result of a strong desire to be surrounded by other like-minded artists who are both inspiring and intimately involved in the creative process.
"I am moved by objects with strong expressive force," Proctor said. "They must be authentic. "The objects I create are very personal to me. They are like friends you invite into your home. Each piece carries with it the spirit of the skilled Italian artists I collaborate with to produce these colorful and useful products."
While rooted in traditional Italian styles, Fortunata takes the process several steps further, creating more modern designs that combine striking contemporary colors and themes with all the time-tested hallmarks of quality craftsmanship.
At the Oct. 13-18 Market, Fortunata will unveil its newest collections, including the Ginkgo Vibrant Tuscan Gold and the Fresh New Persimmon collections.
September 26,
2012 by in UnCategorized
By Home Furnishings Business in Rugs on September 27, 2012
Rug vendor Kalaty Rug Corp. has redesigned and re-launched its Web site, kalaty.com.
In addition to an entirely new and updated look and a more user-friendly format, the companys Web site now contains a number of new as well as improved features:
¢ On the home page, new and better visuals that announce news, special events as well as introductions.
¢ Whats New section that shows and describes all the latest introductions.
¢ Advanced Search functions that filter inventory by collection, size, style, color, weave or all of these. This user-friendly search function enables the user to more easily locate a specific rug instead of having to scan through the entire product line to locate it.
¢ For the first time, the Collections section begins with a representative image depicting each rug collection. When the user clicks on a collections icon/image, all rugs available under that collection heading are immediately displayed.
¢ Also within the Collections section, there are larger images plus more detailed descriptive information about each rug. Each rug is more accurately described including weave, materials, additional colors, if available, custom color ID, etc.
¢ The ability for the user to forward a link of a specific rug to another person directly from the website.
¢ An updated Rack & Merchandising section showing all merchandising options that Kalaty makes available to its dealers.
¢ A robust advertising bank that displays all of the materials available at no charge for dealers to use for their marketing efforts.
¢ Video section with updated content.
¢ Social networking functions that delight and engage consumers, designed to drive consumers directly to Kalaty dealers.
We have worked tirelessly to design a Web site that is both dealer and consumer friendly, said Ramin Kalaty, a spokesperson for Hicksville, N.Y.-based Kalaty. We are proud of the new look, and we feel that this new Web site is a reflection of the companys direction forward. While it is important that we make doing business with us easier and more pleasant for our dealers, it is also important for Kalaty to reach out to consumers to demonstrate the depth, breadth and superior quality of our handcrafted, fashion-forward, eco-friendly product line. There is no better way to demonstrate this than through our newly updated, more consumer-friendly Web site.
September 26,
2012 by in UnCategorized
By Aggregated Content in Furniture Retailing on September 27, 2012
from https://newsdesk4.moreover.com/click/?p=Qy83Mjg3MDA5NzYyJm49TkFQQ08&a=MTE3Njk2MTA2NDQ&f=TmV3cw&s=cmljaHhtbA&u=YWNyZW5zaGF3QG5hcGNvLmNvbQ&c=TkFQQ08&i=MA&e=S0NUViA1&d=1989&t=1
Swedish home furnishings retail giant Ikea will build a store in Merriam, Kan.
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