November 3,
2012 by in UnCategorized 
By Aggregated Content in Furniture Retailing on November 4, 2012
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fresno, fresno county, fresno southwest, fire, local FRESNO, Calif. (KFSN) -- Firefighters spent several hours at the scene on Church and East Avenue. They say the flames started in the basement of the La Baratita Bedding and Furniture store. Crews...
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November 3,
2012 by in UnCategorized
By Aggregated Content in Furniture Retailing on November 4, 2012
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Online furniture retailer PatioFurnitureBuy.com is now carrying outdoor collections from Winston Furniture.
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November 1,
2012 by in UnCategorized
By Aggregated Content in on November 2, 2012
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Sales Machine By T
Tom Searcy / MoneyWatch/ November 2, 2012, 7:00 AM This is an excerpt from Tom Searcy's upcoming book, "How to Close a Deal Like Warren Buffett -- Lessons from the World's Greatest Dealmaker," written with Henry DeVries and published...
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November 1,
2012 by in UnCategorized
By Home Furnishings Business in Advertising on November 2, 2012
Home furnishings retailer I.O. Metro has just mailed its first glossy catalog, a 40-page book set to land in consumers' mailboxes.
The Bentonville, Ark.-based specialty lifestyle furnishings retailer is using the catalog in its strategic growth strategy. The company currently has 18 stores in the South.
"I am very excited to share our introductory catalog with customers," said Jay Howard, I.O. Metro founder and CEO. "Putting this together has allowed me to reflect on the growth of our company in the seven years since the first I.O. Metro store opened. We have evolved from a one-location boutique to a lifestyle brand with 18 store locations and an e-commerce and catalog presence."
The catalog can be viewed in its digital version online. The retailer also has a mobile version.
The retailer jumped into e-commerce last year with a redesigned Web site.
I.O. Metro also views the catalog as a customer service feature. The catalog's professional photography and styled rooms illustrate the retailer's diverse product offerings and encourage customers to take advantage of I.O. Metro's free design service available through each store.
"This catalog is a major strategy for us in 2013 to begin aggressively growing not only our online retail efforts, but also our in-store sales," Howard said. "We spent many months planning and determining how best to showcase our products in the catalog so that customers can really see how our furniture fits into their daily lives. We have an aggressive growth plan for the next three years-10-plus locations starting with our premier Dallas location opening in February 2013. This catalog will play a major role in that growth."
November 1,
2012 by in UnCategorized
By Home Furnishings Business in Executive Changes on November 2, 2012
Luxury furniture vendor Theodore Alexander has named Sophie Wang country manager for China.
Wang, who previously was the marketing director for a Shanghai-based design center and has worked extensively in the Chinese home furnishings market, will work with Theodore Alexanders exclusive distributor in China, Taiwan, and Hong Kong to enhance awareness and sales of the brand. She will also provide training to ensure Theodore Alexander products are marketed and merchandised in keeping with the brands luxury position.
Wang is based in Shanghai and reports to Harvey Dondero, CEO of Theodore Alexander.
In related news, Werner Freundel will return to Theodore Alexanders headquarters in Vietnam in the expanded role of merchandising director, encompassing line management and all aspects of merchandising across the companys casegood, upholstery and accessory lines. He reports to Dondero.