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Thomasville Licensee Expanding in New Jersey

By Home Furnishings Business in Furniture Retailing on February 2007 Thomasville Stores of New Jersey and Virginia has an aggressive expansion plan in New Jersey to add five new stores there over the next five years. In order to better concentrate on that market, the company has just sold its four Virginia stores to Thomasville Furniture Inds.

The Fairfield, N.J.-based licensed Thomasville dealer, which now has five New Jersey stores, currently is looking for sites for two new stores in the state, which the company plans to open in early 2008. By 2010, the company expects to have 10 New Jersey locations, said President and Chief Executive Officer Michael Massood.

“We are focusing on expanding the Thomasville Stores chain by developing new store locations and building more retail relationships in New Jersey. This is where our roots are, and more importantly, we are choosing locations where our customers expect us to be,” said Massood. “We are working toward the goal of being the ‘top-of-mind’ furniture retailer in our market. We’ve had huge success with our New Jersey stores, which are among the best-performing Thomasville-licensed stores in the country, and, now we are building on that achievement.”

In five years, Thomasville Stores has become a major home furnishings retail player in the New Jersey market. The company opened its first store in Woodbridge in late 2002, followed by locations in Paramus, Princeton, Eatontown and East Hanover.

The four northern Virginia stores the dealer sold to Thomasville are located in Alexandria, Fairfax, Tyson’s Corner and Woodbridge.

FurnishNet Index Purchases Increase in January

By Home Furnishings Business in Furniture Retailing on February 2007 Year-over-year retailer purchases increased in January 2007 over January 2006 with a bump of 3.42 percent. As a result, the purchase trend for the beginning of 2007 is outpacing the overall increase in 2006 purchases that ended at 3.06 percent over the total year 2005.

Additionally, month-to-month retailer purchasing volume bounced by more than 35 percent in January compared to the purchasing volume in December. The January increase, however, was lower than the increase in January of the prior year.

Visit http://www.furnishnet.com/company/fnet_index.html for the complete view of the January report of the FurnishNet Index.

Peters Adds PR Duties at Charleston Forge

By Home Furnishings Business in Casual Dining on February 2007 Occasional, dining and accent furniture manufacturer Charleston Forge has tapped Monica Peters to manage the company’s public relations.

Her role with Charleston Forge since May 2006 has been in sales, conducting sales trainings for a few key accounts, as well as developing designer relationships.

Peters now will play an active role in developing and managing on-going relationships with the media by providing information on the design forward concepts being taken by Charleston Forge. She also will participate in the development of press releases and the creation of strategies to distribute company messages.

She will work out of Charleston Forge’s permanent showroom in High Point, which is now open year round to the trade.

Mattress Maker Stretches Bed For NBA Star

By Home Furnishings Business in Mattresses on February 2007 At seven feet tall, Milwaukee Bucks center Andrew Bogut is too big for a standard-sized mattress.

So, when the native of Australia who was the No. 1 pick in the 2005 NBA draft recently visited Verlo Mattress Factory Stores of Fort Atkinson, Wisc., for an autograph signing, the store owners presented him with a super-sized, custom-made bed that the 245-pound Bogut said will allow him to sleep without his feet dangling over the edge—as they do even with a California king. The eight-foot-long mattress is more than a foot longer than a standard king.

Verlo Mattress Spokeswoman Julie Henningfield said the owners of four Verlo franchises joined fources to craft two beds for Bogut, so he can ship one to his home in Austrailia and have another in Milwaukee.

“He said there was no place to get a customized mattress in Australia, and he asked us if we’d open a Verlo store there for him,” she said.

Couples Get Comfortable With Lane Home Furnishings’ Las Vegas Recliner Wedding Celebration

By Home Furnishings Business in on February 2007 LAS VEGAS, Feb 8, 2007 (PrimeNewswire via COMTEX) -- They say “What happens in Vegas, Stays in Vegas” but that’s not the case for the brides and grooms who took part in Lane Home Furnishings’ first-ever Las Vegas Recliner Wedding Celebration on January 27th at Viva Las Vegas Wedding Chapel where four randomly-chosen couples were given the chance to get married while actually sitting in recliners!

As part of the company’s National Reclining Month festivities and as a congratulations for walking down the aisle in style, each couple were surprised by being able to take home a stylish Lane recliner to ensure a happy, and comfortable, life together.

One of the couples to tie, or re-tie, the knot was Steve and Jennifer Kelsey who were celebrating ten years of marriage by renewing their vows in Vegas. The Kelseys shook it up in style with a Blue Hawaii Elvis-themed ceremony with more than forty friends and family along for the party.

“We were already going all out for the ceremony. So when Lane offered us the chance to do the whole thing in recliners, we thought ‘why not’?” said Jennifer Kelsey. “What a great way to celebrate 10 years of marriage -- and we got a wonderful new recliner to take home!”

Other couples to participate in Lane’s Las Vegas Recliner Wedding Celebration include Nicole and Mark Correira from St. Louis; Monique and George Nelson from Los Angeles; and Sara Price Mason and William Mason from Las Vegas.

“We wanted to celebrate the end of Lane’s first-ever National Reclining Month in a big way,” said Gentry Long, Vice President of Upholstery Merchandising, Lane Home Furnishings. “The Las Vegas Recliner Wedding Celebration allowed us to give newlyweds a comfortable and relaxing start to their life together -- not to mention a very memorable wedding day!”
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