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Alexa Hampton, HSN Team for Home Textiles Line

By Home Furnishings Business in licensing on April 25, 2013

Multichannel retailer HSN has partnered with award-winning interior designer Alexa Hampton to launch Alexa Hampton Home, her first-ever textile collection.

The line debuts May 2 on HSN, HSN.com and via HSN Mobile. This exclusive line of home décor elements reflects Hampton's distinctive, sophisticated style and a design aesthetic that is clean, elegant and smart.

Alexa Hampton Home will feature bedding sets, headboard covers, sheets, throws, bath and window treatments. While the styles are tailored, the collection will feature neutral and blue animal print bedding; luxurious jacquard weave bedding collections; and foundational textile pieces in a range of colors including yellow, sage and wine. The entire collection is priced under $200, including the seven-piece bedding sets.

€œSensible, gorgeous design shouldn€™t be unattainable," said Hampton. "Together with HSN, my goal is to offer customers elegant and luxurious décor that is warm, fun, and accessible to everyone.€

Hampton is a perennial fixture on Architectural Digest€™s AD100, House Beautiful€™s Top Designer list and is a member of Elle Décor€™s A-list. Her work can be found across the globe in numerous apartments, large residences, private airplanes and luxury yachts.

€œAlexa is an accomplished high-end interior designer who can transform a space with marvelously creative designs, while still embracing her practical side as a working mother of three,€ said Anne Martin-Vachon, chief merchandising officer for HSN. €œHer approachability, vast knowledge of interior décor and elegant designs are sure to inspire and delight our customers. We look forward to Alexa joining our growing roster of talented designers.€



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