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Alexa Hampton, HSN Team for Home Textiles Line
April 24,
2013 by in UnCategorized
By Home Furnishings Business in licensing on April 25, 2013
Multichannel retailer HSN has partnered with award-winning interior designer Alexa Hampton to launch Alexa Hampton Home, her first-ever textile collection.
The line debuts May 2 on HSN, HSN.com and via HSN Mobile. This exclusive line of home décor elements reflects Hampton's distinctive, sophisticated style and a design aesthetic that is clean, elegant and smart.
Alexa Hampton Home will feature bedding sets, headboard covers, sheets, throws, bath and window treatments. While the styles are tailored, the collection will feature neutral and blue animal print bedding; luxurious jacquard weave bedding collections; and foundational textile pieces in a range of colors including yellow, sage and wine. The entire collection is priced under $200, including the seven-piece bedding sets.
Sensible, gorgeous design shouldnt be unattainable," said Hampton. "Together with HSN, my goal is to offer customers elegant and luxurious décor that is warm, fun, and accessible to everyone.
Hampton is a perennial fixture on Architectural Digests AD100, House Beautifuls Top Designer list and is a member of Elle Décors A-list. Her work can be found across the globe in numerous apartments, large residences, private airplanes and luxury yachts.
Alexa is an accomplished high-end interior designer who can transform a space with marvelously creative designs, while still embracing her practical side as a working mother of three, said Anne Martin-Vachon, chief merchandising officer for HSN. Her approachability, vast knowledge of interior décor and elegant designs are sure to inspire and delight our customers. We look forward to Alexa joining our growing roster of talented designers.