Universal Video Parody Supports City of Hope

April 10, 2013  by in UnCategorized   

By Home Furnishings Business in Case Goods on April 11, 2013

The Universal Furniture team is at it again with a new video parody, but this time, the company's efforts will go to help raise money for the City of Hope.

The company, which did a parody of Carly Rae Jepsen's song "Call Me Maybe" last year, has come back with a video compilation of songs from the 1960s until present day.

Jeff Scheffer, Universal's president and CEO, lost a college friend to cancer last year and his friend's death was a wake-up call of sorts.

"Keith's funeral was beautiful - great stories, great music - a fitting tribute to a great guy," Scheffer said. "The reception afterward featured a video of the crazy, zany things he did at work. Keith had an unparalleled zest for life, and I returned home with a new perspective. Sure, work is serious business, but there's nothing wrong with having a little fun, too."

That was last year and the Universal team made its "Call Me Maybe" video. The response was incredible, so this year's video parody has a goodwill approach attached to it.

The company will donate $1 up to $10,000 for every view of the video to the City of Hope's fund-raising campaign.

"Although we're serious about creating good, affordable, smart design, we enjoy having fun together," Scheffer said. "In addition to benefitting City of Hope, creating the video was a great chance to lighten up and laugh."

Highlights of the video include a remake of the hilarious Wayne's World version of Queen's "Bohemian Rhapsody", some killer dance moves from Michael Jackson's "Beat It", graffiti art in Vanilla Ice's "Ice Ice Baby", a huge gambling win in the Universal showroom with Lady Gaga's "Poker Face" and some crazy guitar talent in Gotye's "Somebody That I Used to Know."

Watch the video online and help spend Universal's $10,000 wisely to help City of Hope with its medical research.