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Universal Video Parody Supports City of Hope

By Home Furnishings Business in Case Goods on April 11, 2013

The Universal Furniture team is at it again with a new video parody, but this time, the company's efforts will go to help raise money for the City of Hope.

The company, which did a parody of Carly Rae Jepsen's song "Call Me Maybe" last year, has come back with a video compilation of songs from the 1960s until present day.

Jeff Scheffer, Universal's president and CEO, lost a college friend to cancer last year and his friend's death was a wake-up call of sorts.

"Keith's funeral was beautiful - great stories, great music - a fitting tribute to a great guy," Scheffer said. "The reception afterward featured a video of the crazy, zany things he did at work. Keith had an unparalleled zest for life, and I returned home with a new perspective. Sure, work is serious business, but there's nothing wrong with having a little fun, too."

That was last year and the Universal team made its "Call Me Maybe" video. The response was incredible, so this year's video parody has a goodwill approach attached to it.

The company will donate $1 up to $10,000 for every view of the video to the City of Hope's fund-raising campaign.

"Although we're serious about creating good, affordable, smart design, we enjoy having fun together," Scheffer said. "In addition to benefitting City of Hope, creating the video was a great chance to lighten up and laugh."

Highlights of the video include a remake of the hilarious Wayne's World version of Queen's "Bohemian Rhapsody", some killer dance moves from Michael Jackson's "Beat It", graffiti art in Vanilla Ice's "Ice Ice Baby", a huge gambling win in the Universal showroom with Lady Gaga's "Poker Face" and some crazy guitar talent in Gotye's "Somebody That I Used to Know."

Watch the video online and help spend Universal's $10,000 wisely to help City of Hope with its medical research.

 



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