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FBI Has "Fashion Runway" in High Point
October 8,
2012 by in UnCategorized
By Home Furnishings Business in Display on October 9, 2012
Furniture Brands International (NYSE: FBN) will show how fashion influenced its brands in 2012 with a fashion-runway inspired display during High Point Furniture Market.
The display coincides with High Point Markets new Fashion Focus campaign highlighting the strong relationship between fashion design and home design.
Many great runway looks ultimately translate into fabulous furnishings, said Jim Brenner, chief marketing officer of Furniture Brands, St. Louis. We love that the High Point Markets campaign makes Market feel even more like our version of Fashion Week.
The company will display a piece from nine of the companys brands, together in the International Home Furnishings Center, calling out fashion inspired materials and design. In homage to the High Point Markets Style Spotters program, Furniture Brands is encouraging writers, editors and bloggers to tweet photos of the fashion-inspired pieces on Twitter (using hash tag #FBRUNWAY) or to post photos on individual design blog pages or Facebook.
Pieces will be displayed in a runway show platform formation outside the Drexel Heritage and Thomasville showrooms on the eigth floor of the IHFC during High Point Market week. An invitation only cocktail party is being held for the press to view the pieces.