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September 2015 Issue 

September 2015 Cover

Clicks For Furniture

The future for e-commerce of furniture and home furnishings is bright and getting brighter by the day. Online sales of home furnishings is gaining momentum, driven primarily by younger consumers coming into the market. Those millennials are in tune with technology and instant gratification that it can deliver.

What Sells: Rest Easy

Master bedrooms, often one of the last rooms furnished in homes, are growing in importance on furniture retail floors. Adult bedroom has posted a 5.3 percent increase in sales for the first half of 2015 over 2014, raking in $5.33 billion for in the first six months.

Coach’s Corner: Online Shopper Inquiries

After a sales training session a few years ago, a client’s top design salesperson issued an edict—we are struggling to properly handle all the Internet inquiries we get. Come up with some direction for us.

Retail Details: Eye Toward Growth

The Great American Home Store has its sites set for future growth in the South.Ron Becker was out of the furniture industry when he was called about an opportunity in 2002 in the Memphis, Tenn., market that the 27-year furniture veteran couldn’t pass up. The goal was to open a full-service furniture store unlike any in the mid-South.

Take 5 : Michael Amini

Michael Amini, CEO of full-line producer Aico, took over as president of the American Home Furnishings Hall of Fame board of directors earlier this year. During his short tenure at the helm, he has led the institution on a mission to broaden its reach and boost its industry cachet.

Publisher's Letter: Game On

Ease of shopping is a prime factor in consumers’ furniture buying decision making process.

Editor's Note: Finding Balance

Uncover the perfect mix between online and in-store sales for success.

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