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May 2014 

May 2014 Cover

Summer Sizzle

The summer doldrums for furniture sales: We’ve all heard how business slows in summer as families concentrate on hitting the beach and find ways to keep the kids busy while they’re out of...

Pulling the Trigger

Midtown Furniture Superstore & Mattress Center has run some “wild and crazy” advertising over the...

Retail Details: Home town Hero

The hilly country where Kentucky, Ohio and West Virginia meet consists mostly of small cities and...

Editor's Note: The Reality behind the Myth

Sometimes a myth is just a myth—a widely held but false belief or idea. Folks understand it as such, and so it is. Other times, that long-held belief becomes so intertwined in a culture, community or business that it becomes...

Publisher's Note: A Bird in Hand

For the past decade or longer furniture retailing has been focused on promotions and, more specifically, finance promotions. Often referred to as “No, No, No” financing, the tone has decreased, but the message remains....

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