January 2015 Issue 
Whether you know it or not, like it or not, your store is a brand.
When you think of major U.S. markets, your eye might gravitate toward the seaboards. The Minneapolis region, home base for HOM Furniture, might be a familiar name across the country, but it remains among the nation’s metropolitan areas second tier.
Satya Tiwari, president of rug, decorative accessories and accent furniture vendor Surya, has been steering the company since 2004. During that time, the company has blossomed into the go-to resource for retailers seeking a coordinated approach to their rug and accessories merchandising strategy.
The mattress category remains one of the shining stars in the furniture industry, and the close of 2014 was no different.
The latest breakdown of significant numbers and what they mean to the industry.
This is a dangerous piece for me to write without letting my age show. I have memories of the days of the dominant brands—the brands that drove retailers to be the first in the showroom at Market to claim their places in the first cuttings.
A company’s image can make or break its branding strategy.