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February 2019 Issue

Current Issue

When Do We Make it Personal?

Some time ago, a friend of mine made a statement that has stuck in my mind, like that song that keeps popping up during the day, except this has lasted for months.

Advertising- How is that Working for You?

After moderate growth in 2017, furniture surged forward last year, achieving a 3.5% growth in Q3/2018 over the previous year. Quarter four appears to be a similar result.

The Changing Profile of Renter vs. Owner Households

The Great Recession forced the goal of homeownership aside and renting became the viable alternative. Now safely out of the recession, many renters are choosing to stay put or better yet, keep the freedom to move.

Do Your Customers Know More Than Your Sales People?

We have often pointed out in this column that over the last few decades, pre-shopping internet research and HGTV-type programing have created an educated consumer who knows a great deal more about what they want by the time we see them in our stores than they did in the past.

Rug of War

Rugs: stage setters, showstoppers, and unifiers all at once. Without a rug, a room can look like a collection of furniture odds and ends.




Published 12 times a year, Home Furnishings Business (HFB) is the only furniture industry trade publication dedicated to covering the business of furniture retail today. Home Furnishings Business is available in print or digital format and offers valuable strategies and intelligence for retailers who want to conduct a successful business today and tomorrow.
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