February 2017 Issue
Developing furniture and bedding advertising was a relatively simple process for decades.
Continuing a pattern of slow, but steady growth, area rugs kept pace with nearly all other home furnishings categories last year amid the often turbulent election-year retail climate.
Many life events spur home furnishings purchases. But along with buying a new home, marriage, and having children, the time of the year plays an important part in overall furniture store sales.
Our issue themes for the first two months of the year, merchandising and advertising, play a major role in how well you do with the potential customers that enter your store.
I have just completed my semi-annual pilgrimage to the city in the desert, a place created by the power of marketing and, more specifically, advertising.
Furniture industry veteran Lorri Kelley became president of contemporary furniture resource BDI Furniture last summer, taking the reins from the company’s founder, Bill Becker, who is remaining with the company as design director.
Published 12 times a year, Home Furnishings Business (HFB) is the only furniture industry trade publication dedicated to covering the business of furniture retail today. Home Furnishings Business is available in print or digital format and offers valuable strategies and intelligence for retailers who want to conduct a successful business today and tomorrow.