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August 2015 Issue 

August 2015 Cover

Sleep Woes

A peaceful, inviting mattress department armed with well-trained associates can be a gold mine of sales for retailers willing to treat the category with all the respect its due.

What Sells: Poetry in Motion

Motion upholstery is one of the younger product categories in the furniture industry and because of that it remains a powerful force on retail floors.

Coach’s Corner: Selling in 3D

In the simplest terms, a salesperson’s role is to make the customer feel comfortable in a store, find out what they want and find it for them.

Statistically Speaking: The Ebb and Flow of Housing

Although the housing industry has picked up some steam over the last two years in terms of existing home sales and housing starts, the lagging growth over the last five plus years can be partly blamed on the slow recovery from the recession and partly on the demographics of available homebuyers.

Take 5 : Lee Goodman

Sixty-one years old and still growing. Jerome’s Furniture has been on a store-opening spree over the last few years. Since 2009, the San Diego-based retailer has spread its wings into the Los Angeles market opening six stores—an average of one store a year.

Publisher's Letter: Why Mattresses Matter

The bedding category, the focus of this month’s issue of Home Furnishings Business, must be important since we normally do not devote a total issue to a single product category.

Editor's Note: Romance Sleep

A fairy tale offers the happy ending of a full 40 winks.

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