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April 2014 

April 2014 Cover

Does Brand Matter?

Forget national reach: Branding is all about your market.The furniture industry is chock full of brands—La-Z-Boy, Ikea, Bassett, Ashley, Ethan Allen—we know them, and we love them

Taming the PR beast

Hints on staying on bad PR, enhancing your brand. Sometimes you just get surprised. Universal Furniture CEO Jeff Scheffer was working on the road—way on the road in the Middle East—when he got word last June of a headline-making controversy surrounding Paula Deen, the Southern chef who’d lent her...

Retail Details - A Servant Mentality

Community commitment, faith in action help Miskelly Furniture ‘Own Its Backyard.’Beautiful stores, a family friendly environment, h3 in-stock position and faith in action have made Miskelly Furniture a go-to destination for home furnishings in Mississippi’s largest urban area...

What Sells : Rugs - A Magic Carpet Ride

Area rugs are to a room like jewelry is to a well-put-together outfit. They’re great at pulling other items into a coherent space. Rugs are an anchor for the area. They’re nearly magical in their ability to transform a room.....

From the Editor : What’s in a Brand?

The ideas of brand and branding are such broad, wide-reaching concepts that a slew of books ...

Publisher's Letter : The Commodity Abyss

All the warning signs are flashing—Consumer Price Index —Furniture—flat when compared to all consumer products; Furniture Purchases as a percent of Disposable Income declining, dwarfed by the increased expenditures in communication.....

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