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From Home Furnishing Business

Dreamy Bedrooms

Dreamy Bedrooms

By Trisha McBride Ferguson

The Bedroom category (master bedroom and adult bedroom furnishings) has been climbing steadily in annual sales over the last five years. In 2015, the year ended with $10.86 billion in sales, up from $10.36 billion in 2014. Adult bedroom continues to see growth this year with second quarter up 3.75 percent over the same quarter last year.

Universal’s Halston

Part of its Curated collection, the Halston fully upholstered bed features a tufted headboard with subtle arch and nailhead trim. It’s shown here in a gray cotton velvet and is also available in linen. Suggested retail $1.875.

A.R.T. Furniture’s Epicenters Williamsburg

Directly inspired by the warehouse-turned-loft neighborhood of Williamsburg in Brooklyn, NY, this bed features a stacked railroad tie design, a reclaimed pallet finish, and a two-drawer storage footboard. Suggested retail for the King bed is $2,999.

Ashley’s Windlore

Rustic yet refined, the Windlore bedroom collection maximizes the beauty of minimalism. Its rustic oak-grain character is enhanced with a two-tone finish that modernizes its plank styling and hardware-free design.

Cresent Fine Furniture’s Larkspur

Simple yet sophisticated, the Larkspur platform panel bed features clean lines and a fresh finish. Suggested retail for the Queen bed is $1,199.

Flexsteel’s Homestead

This solid hardwood bedroom group is crafted of birch veneers and features a black rub-through finish. Its round metal hardware wears a gunmetal finish and the bed and mirror are available with metal or solid-wood frames.

Furniture Traditions’ Master-piece Pier Group

Full of innovative features and clever details, the Master-piece pier group adds function and interest to a timeless look.

Greenington’s Currant

Crafted of 100-percent solid Moso bamboo, the Currant bedroom collection blends contemporary and Mid-century Modern influences. An eco-friendly and sustainable option, the platform bed is shown here in a black walnut finish. Suggested retail for the Queen bed is $1,878.

Hooker Furniture’s Chatelet

This upholstered mantle panel bed is part of Hooker’s whole home collection inspired by timeless antiques found in Old World Europe. The epitome of rustic luxury, its look is defined by pecky pecan veneers wearing a soft amber finish with highlights of distressed aged white.

Ligna Furniture’s Jackson

Crafted of solid, rough-hewn mahogany, the Jackson collection fuses modern and rustic. The bedroom group wears a cinnamon and sea salt finish. 

Modus’ Townsend

Effortlessly stylish, the Townsend collection is crafted from solid hardwood and features naturally rough-hewn planks with heavy saw marks, pitting and distressing. A nine-step finish highlights its wood grain while simulating the patina of age. Suggested retail for pieces in the bedroom group range from $299 to $2,249.

Orient Express Furniture’s Boulevard

The Villa Collection’s Boulevard bed is one of Orient Express’ most iconic pieces. Its scalloped headboard is covered in an oatmeal linen and features a button-tufted back and nailhead trim around its headboard and rails. Suggested retail starts at $1,699.

Stanley’s Virage

Part of its whole home collection, the Virage Panel bed combines stark lines and clean surfaces with subtle moulding details and sweeping arched plinth bases. Its cherry veneers wear a Truffle finish accented by lightly striated Caviar black paint and glowing hand-applied Antique Gold Leaf highlights. Suggested retail for the Panel bed is $2,829.

Stickley’s Highlands

Stickley’s Mission collection is crafted from solid, quarter-sawn white oak and includes the distinctive yet timeless Harvey Ellis bedroom group.

Vanguard’s Emma Bed

From Vanguard’s “Make it Yours” bedroom program, the Emma bed features a fully upholstered headboard and footboard. Available in fabric or leather, its tufted headboard is accented with nailhead trim. Suggested retail for King starts at $4,146.

Power Rooms

Bedrooms — either master or secondary — continue to increase in importance in today’s homes.

As the world whirls around at lightning speed, everyone craves a welcome retreat in which to recover from the everyday hustle and bustle. Today’s bedrooms seem to be busier than ever, and people are looking for their rooms to be functional, peaceful and welcoming.

In Home Furnishings Business’ most recent survey in which we talked bedrooms with 536 consumers who have bought bedroom furniture within the last 18 months, consumers are nearly split between traditional and contemporary styles.

For master bedrooms, 37.2 percent of the consumers are traditionalist, while 36.3 percent opt for more contemporary looks. For guest or second bedrooms, 40.5 percent of the consumers lean toward traditional and 35.7 percent took the contemporary road.

Other style families like European country, Mission, cottage and the middle ground transitional each garnered less than 8 percent of the thumbs up from consumers for either bedroom.

The consumer insight lines up with what is happening within the vendor showrooms throughout the industry.

Traditional and contemporary seem to get the most play, while suppliers looking to reach across the aisle continue to offer updated traditional or softer contemporary styles, and transitional remains a buzzword throughout industry speak although it likely doesn’t hold much meaning for consumers.

John Iasiello, vice president of wood products for Emerald Home Furnishings, sees bedroom styling trending a bit more streamlined. Still traditional, he said, but a cleaner, slightly smaller traditional for Emerald’s target consumer.

One of Emerald’s top sellers is the Riviera group in a linen finish and laden with molding and dramatic curves. Iasiello said the company isn’t likely to leave that business behind, but it is tracking to capture a younger consumer with a cleaned-up design spectrum.

Brian Edwards, president of Fairmont Designs, points to the company’s Grand Estates collection as an example of the continuing trend of traditional bedroom.

“In bedroom furniture, our retailers are looking for proven winners,” he said. “When they land on that tried-and-true group, they tend to stick with it.”

While traditional continues to lead the parade at Fairmont, it’s not your grandmother’s traditional. The latest bedrooms throughout the industry are loaded with creature comforts to make unwinding, sleep and work—as a number from our consumer panel say they do—easier.

Winning bedroom suppliers have tricked out nightstands with power strips to accommodate smartphones, tablets and other devices that have replaced many alarm clocks. Some beds are also equipped with soft, touch lighting to help guide people through the middle-of-the-night treks to the bathroom. Dressers and chests have morphed to accommodate televisions, DVRs and other electronics.

Bedrooms are no longer quiet sanctuaries in which consumers retreat to restore and reconnect with partners. Instead, as our survey shows, those rooms are being used as family entertainment hubs (26.5 percent), reading stations (30.4 percent), comfy work spaces (25.9 percent), and more.

Our consumer panel — both those who bought master and second bedroom — tended toward all wood beds for their purchases. On a scale of one to seven with seven being very appealing and one being not all appealing, the master bedroom buyers rated an all wood bed with a 6.07 and second bedroom buyers gave all wood a 5.52 rating. Second for both groups were metal and wood beds— 3.54 for master bedrooms and 3.88 for second bedrooms.





Want More?

A more in-depth report on the bedroom category is available for purchase at—Industry Info—Industry Reports—Bedroom, or by calling Natalia Hurd at (404) 390-1535.

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