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From Home Furnishing Business

Plug into Power

 

Welcome to the fifth annual Home Furnishings Business Power 50 retail ranking. The ranking — our take on how furniture retailers should be ranked — takes into account retail sales volume, social engagement and market share and industry involvement.

In an effort to continually improve, this year we made several changes in our methodology, especially in the social engagement component of the scoring. We have also eliminated the corporate entities from the individual retailers in the vertical manufacturers category.

Here’s the insider’s look at how we sliced and diced scores to develop the 2015 Power 50 ranking.

Revenue, of course, is important because it provides the retailer with the foundation to accomplish specific objectives.  However, market share measures how a retailer performed based on the potential of the markets in which it has a presence.

Social engagement is a debated topic; however, without the consumer there is no business.  While many will debate the short-term impact of social engagement, in the long-term building a retailer brand is critical to performance.

Industry involvement is key in achieving top-tier performance. The demand of immediate needs of business often eliminates the need to give back. The frequently used phrase, “You need to work on your business, not in your business,” is the foundation for creating high performance companies.

The key methodology looks like this:

Market Share — 46 percent

The estimated industry sales from various published sources for each retailer is divided by the estimated retail volume for furniture and bedding sales in each of the markets in which they participate whether Metropolitan Statistical Area, Micro Statistical Area or Rural.  Sales of appliances, electronics and housewares are excluded.

Revenue — 20 percent

This category is based on estimated industry sales for each retailer based upon public published records or estimates based on certain retail parameters.

Industry Involvement — 9 percent

Participation in industry associations and buying groups are considered to improve performance.  Rosters of each of these organizations are used to measure involvement.

Social Engagement — 25 percent

This year’s index considers social signals, website metrics, and third party scoring platforms to arrive at a ranked list of home furnishings retailers with the strongest online engagement.

First, we pulled data from Alexa, Facebook, Klout, MOZ, OpenSEO, and Twitter for the retailers in our database. The following table shows specific measurements.

 

Source                     Metric

Alexa                         US

Facebook                 Check Ins, Likes, Talking about

Klout                         Score

MOZ                         DomAuth, External Links, MozRank

OpenSEO                 Google BackLinks, Google Page Rank, Google+ Likes

Twitter                      Followers, Likes, Tweets

 

From that data, we used a basic ranking methodology, assigning a numerical value to the ranked list of each metric.  We assigned a one for each record within a specific metric, with one being the “best” score for the highest number of Twitter followers or the highest number of backlinks or the highest Klout score.

For all measurements except Alexa, the highest values resulted in a lower score, i.e. the highest Google Page Rank would result in the lowest score.  Alexa ranks websites globally and nationally based on estimated website traffic, and the lower the score, the more popular the site.

Thus, we arrived at 14 individual scores calculated for each metric. The highest two scores for each retailer were dropped to eliminate any outliers and then, we took the statistical average of those 12 scores. Ranking the scores from lowest to highest created the Power 50 Online Engagement Index for 2015.

Enjoy the lists.

 

Power 50 Rank 2015 RetailerName Location
1 R C WILLEY HOME FURNISHINGS Salt Lake City, Utah
2 NEBRASKA FURNITURE MART Omaha, Neb.
3 MATHIS BROTHERS Oklahoma City, Okla.
4 AMERICAN FURNITURE WAREHOUSE Englewood, Colo.
5 MISKELLY FURNITURE Jackson, Miss.
6 FURNITURELAND SOUTH Charlotte, N.C.
7 ART VAN FURNITURE Warren, Mich.
8 GRAND HOME FURNISHINGS Roanoke, Va.
9 LEVIN FURNITURE Greensburg, Pa.
10 STEINHAFELS FURNITURE Wausheka, Wis.
11 RAYMOUR & FLANIGAN Liverpool, N.Y.
12 DUFRESNE SPENCER GROUP/ ASHLEY FURNITURE Memphis, Tenn.
13 SHEELY'S FURNITURE & APPLIANCE North Lima, Ohio
14 JORDAN'S FURNITURE East Taunton, Mass.
15 GARDNER WHITE FURNITURE CO. Auburn Hills, Mich.
16 URNERS Bakersfield, Calif.
17 JOHNNY JANOSIK Laurel, Del.
18 TURNER'S BUDGET FURNITURE Thomasville, Ga.
19 HOM FURNITURE INC Coon Rapids, Mich.
20 LACKS VALLEY STORES Pharr, Texas
21 ROTMANS FURNITURE & CARPET Worcester, Mass.
22 THE OLD CANNERY FURNITURE Sumner, Wash.
23 SAM LEVITZ FURNITURE Tucson, Ariz.
24 AMERICAN HOME SHOWPLACE Dalton, Ga.
25 I KEATING FURNITURE WORLD Minot, N.D.
26 OLUMS Vestal, N.Y.
27 CARDI'S FURNITURE Swansea, Mass.
28 ROOMS TO GO Seffner, Fla.
29 WAYSIDE FURNITURE—OHIO Akron, Ohio
30 JOHN V SCHULTZ CO. Erie, Pa.
31 BOB MILLS FURN CO. Oklahoma City, Okla.
32 COCONIS FURNITURE Zanesville, Ohio
33 ASHLEY FURNITURE HOMESTORE / FURNITURE ZONE Killeen, Texas
34 KNOXVILLE WHOLESALE FURNITURE Knoxville, Tenn.
35 SLUMBERLAND Little Canada, Minn.
36 GOOD'S FURNITURE Kewanee, Ill.
37 STORY & LEE FURNITURE Leoma, Tenn.
38 WG&R FURNITURE Green Bay, Wis.
39 CITY FURNITURE/ASHLEY FURNITURE HOMESTORE Tamarac, Fla.
40 FURNITURE ENTERPRISES OF ALASKA Anchorage, Alaska
41 BIG SANDY Franklin Furnace, Ohio
42 BAILEYS FURNITURE Anchorage, Alaska
43 YUMA FURNITURE Yuma, Ariz.
44 HOME FURNITURE Lafayette, La.
45 ROYAL FURNITURE—TENNESSEE Memphis, Tenn.
46 MCGREGORS FURNITURE Des Moines, Iowa
47 GRAND FURNITURE Virginia Beach, Va.
48 GALLERY FURNITURE Houston, Texas
49 HEFNER'S FURNITURE & APPLIANCE Poplar Bluff, Mo.
50 DISCOVERY FURNITURE Topeka, Kan.

 

 

Power 50 Rank 2015 Independents RetailerName Location
1 SHEELY'S FURNITURE & APPLIANCE North Lima, Ohio
2 JOHNNY JANOSIK Laurel, Del.
3 TURNER'S BUDGET FURNITURE Thomasville, Ga.
4 URNERS Bakersfield, Calif.
5 I KEATING FURNITURE WORLD Minot, N.D.
6 ROTMANS FURNITURE & CARPET Worcester, Mass.
7 OLUMS Vestal, N.Y.
8 AMERICAN HOME SHOWPLACE Dalton, Ga.
9 WAYSIDE FURNITURE—OHIO Akron, Ohio
10 JOHN V SCHULTZ CO. Erie, Pa.
11 THE OLD CANNERY FURNITURE Sumner, Wash.
12 KNOXVILLE WHOLESALE FURNITURE Knoxville, Tenn.
13 COCONIS FURNITURE Zanesville, Ohio
14 WG&R FURNITURE Green Bay, Wis.
15 GOOD'S FURNITURE Kewanee, Ill.
16 STORY & LEE FURNITURE Leoma, Tenn.
17 BAILEYS FURNITURE Anchorage, Alaska
18 ROYAL FURNITURE Memphis, Tenn.
19 MCGREGORS FURNITURE Des Moines, Iowa
20 DISCOVERY FURNITURE Topeka, Kan.

 


Independent Rule

Independent retailers are the lifeblood of the furniture retail landscape. Well-known in their communities, owners, employees and their stores take active roles in the towns in which they operate. Here’s how independent retailers — those with less than $50 million in annual sales and operating within one state — rank.

Kings of the Jungle

Large independent furniture retailers rule the roost — all while operating in one state and generating annual sales in excess of $50 million. Consumers know these retail names, and the retailers reap the rewards of owning the lion’s share of the furniture market.


Power 50 Rank 2015 Lrg Ind. RetailerName Location
1 FURNITURELAND SOUTH Charlotte, N.C.
2 GARDNER WHITE FURNITURE CO. Auburn Hills, Mich.
3 GALLERY FURNITURE Houston, Texas
4 CITY FURNITURE/ASHLEY FURNITURE HOMESTORE Tamarac, Fla.
5 MISKELLY FURNITURE Jackson, Miss.
6 EL DORADO FURNITURE Miami, Fla.
7 KANES FURNITURE Pinellas Park, Fla.
8 LACKS VALLEY STORES Pharr, Texas
9 MORRIS FURNITURE Faiborn, Ohio
10 SAM LEVITZ FURNITURE Tucson, Ariz.
11 BAER'S Pompano Beach, Fla.
12 JEROMES FURNITURE San Diego, Calif.
13 FURNITURE ENTERPRISES OF ALASKA Anchorage, Alaska
14 GRAND FURNITURE DISCOUNT STORE Virginia Beach, Va.
15 ABC CARPET & HOME New York, N.Y.
16 WALKER FURNITURE Las Vegas, Nev.
17 THE ROOMSTORE OF PHOENIX Phoenix, Ariz.
18 AMERICAN HOME Albuquerque, N.M.
19 WEEKENDS ONLY St. Louis, Mo.
20 MEALEY'S FURNITURE & MATTRESS Warminster, Pa.

 

 

Killer Instincts

Regional chains are powerful forces in their markets. For our ranking, we define regional chains as retailers that operate stores in states other than their home state. Retailers like Rooms To Go and Art Van Furniture; the players who boast strong name recognition while stepping outside of their base to broaden their reach.

 

Power 50 Rank 2015 Regional Chain RetailerName Location
1 R C WILLEY HOME FURNISHINGS Salt Lake City, Utah
2 NEBRASKA FURNITURE MART Omaha, Neb.
3 ART VAN FURNITURE Warren, Mich.
4 AMERICAN FURNITURE WAREHOUSE Englewood, Calif.
5 MATHIS BROTHERS Oklahoma City, Okla.
6 RAYMOUR & FLANIGAN Liverpool, N.Y.
7 ROOMS TO GO Seffner, Fla.
8 JORDAN'S FURNITURE East Taunton, Mass.
9 LEVIN FURNITURE Greensburg, Pa.
10 BOB'S DISCOUNT FURNITURE Manchester, Conn.
11 SLUMBERLAND Little Canada, Minn.
12 GRAND HOME FURNISHINGS Roanoke, Va.
13 HOM FURNITURE INC Coon Rapids, Minn.
14 STEINHAFELS FURNITURE Waukesha, Wis.
15 HAVERTY'S Atlanta, Ga.
16 CARDI'S FURNITURE Swansea, Mass.
17 LIVING SPACES Rancho Cucomonga, Calif.
18 BIG SANDY Franklin Furnace, Ohio
19 CONN'S Beaumont, Texas
20 BERNIE & PHYLS FURNITURE Norton, Mass.

 

 

Upward Momentum

Manufacturing. Retailing. Retailing. Manufacturing. Those lines continue to blur, and vertical retailers are getting louder and louder in the marketplace. Vendors like the ability to control brand messaging and presentation. Retailers like Williams-Sonoma reap similar rewards for its stable of brands.

Here’s our list for manufacturers who cross into retailing, and for retailers who step over the line as vendor.

Power 50 Rank 2015 Vert Retailer RetailerName Location
1 POTTERY BARN San Francisco, Calif.
2 PIER 1 Forth Worth, Texas
3 CRATE & BARREL Northbrook, Ill.
4 AMERICAN SIGNATURE Columbus, Ohio
5 RESTORATION HARDWARE Corte Madera, Calif.

 

Power 50 Rank 2015 Mfg Vertical RetailerName Location
1 DUFRESNE SPENCER GROUP/ ASHLEY FURN Memphis, Tenn.
2 YUMA FURNITURE Yuma, Ariz.
3 ASHLEY FURNITURE HOMESTORE / FURNITURE ZONE INC Killeen, Texas
4 ISH MOORE/BROAD RIVER FURNITURE/ASHLEY HOMESTORE Charlotte, N.C.
5 Wellsville Carpet Town Inc / ASHLEY FURNITURE HOMESTORE Weston Mills, N.Y.

 



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