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From Home Furnishing Business

Therapedic Signs Israel License

Bedding vendor Therapedic International has launched a new partnership with Polyron, a leading foam mattress manufacturer in Israel.

Polyron which will begin producing and selling mattresses and box springs under the Therapedic brand in January.

Polyron is a well known Israeli brand that services a network of more than 100 independent dealers throughout the country from its base outside of Ashkelon, in the southern coastal region of Israel. The company is building a new state-of-the-art production center that will be operational in January where the new Therapedic mattresses will be manufactured. The company has 80 employees.

“Israelis have always held U.S. brands in high regard, so we see a tremendous opportunity for our company in the market,” said Therapedic President and CEO Gerry Borreggine."Polyron is a great partner for us because they are very similar in their product and customer base to many of our licensees around the world."

Polyron CEO Dan Marcipar said his company chose to partner with Therapedic because if its innovation, merchandising and corporate culture.

“My management team was very impressed with the innovation, design and construction of Therapedic’s products, and the marketing/merchandising support they give the brand,” said   Marcipar. “We very much wanted to broaden our product mix and introduce a U.S. brand to our customers. We could not have found a better partner than Therapedic.”

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