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From Home Furnishing Business
HGTV Home Teams with Dreams LLC for Sleep Collection
November 22,
2013 by in Bedding, Product 
HGTV Home has partnered with Dreams LLC to design, market and sell HGTV Home-brand mattresses and sleep products in the United States and Canada.
Art Van PureSleep will be the first anchor retailer to debut the HGTV Home Sleep Collection when it launches in early 2014.
“We are very excited about this opportunity,” said Scott Miller, president of Dreams LLC, “and we are looking forward to bringing this award winning brand to the sleep products category. Dreams will partner with the industry’s top manufacturers and suppliers to develop, market and launch the new line, and will be focused on the Las Vegas market to debut the full assortment of products in the HGTV Home Sleep Collection. We expect a great response from retailers and consumers that know and love this amazing brand.”
The HGTV Home program's current consumer product lines include HGTV Home Furniture Collection, HGTV Home Design Studio at Bassett, HGTV Home Fabric & Trim, HGTV Home Lighting, HGTV Home Flooring by Shaw, HGTV Home by Sherwin-Williams, HGTV Home Solar Lighting, HGTV Home Outdoor Living and HGTV Home Plant Collection.
“HGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online,” said Ron Feinbaum, general manager and senior vice president, consumer products, HGTV. “Consumers trust HGTV to help them make informed decisions for their homes. Marrying the HGTV know-how with the great sleep products from Dreams will help consumers find the right comfort, quality and fit for all of their sleep product needs.”
Dreams LLC is in the process of moving in to a first class office and showroom in Rochester, Mich.
“Although we intend to show our product lines in both Las Vegas and High Point, we wanted to make sure that our employees and our retail partners had an amazing facility to come home to, and one that properly represents the new company and the HGTV Home brand,” said Miller, who formed Dreams LLC in partnership with Art Van Chairman Art Van Elslander.