From Home Furnishing Business
IMS Upping Tickets with Dormeo
Sleep Outfitters has begun branding store locations as a destination point for consumers looking to see the unique Octaspring product.
“Dormeo Octaspring has been a product differentiator for IMS helping us drive higher average tickets and margins,” said IMS President and CEO Kim Knopf. “Our RSAs immediately embraced the brand because its unique and distinctive design easily competes in a sea of sameness. Sales for the product have been steady since its introduction and we anticipate continued growth into the New Year.”
The Octaspring is a high-tech memory foam spring; a breathable honeycomb structure with eight sides that allows movement in all directions while providing the support, comfort and ventilation needed for a restful night’s sleep. The memory foam springs of differing strengths and resistance levels work in harmony to create perfect cradling support for the body while the product’s ventilation system provides constant airflow. The mattresses offer a choice of firmness by using one to three layers of Octasprings zoned to provide the optimum levels of support where the body needs it most.
“In the national retail landscape, IMS is exactly the kind of retailer we wanted to carry the Dormeo Octaspring brand,” said Dormeo Octaspring North American Retail President Chris Henning. "Because of its strong sales training program, IMS RSAs know how to sell better bedding."