Daily News
From Home Furnishing Business
PureCare by Fabrictech Expands into Hospitality
November 1,
2013 by in Bedding, Product 
PureCare by Fabrictech is expanding the company’s bedroom sleep health and wellness story to the hotel, resort and hospitality industry.
PureCare, Fairfield, N.J., will kick of its efforts by exhibiting at the International Hotel, Motel & Restaurant Show at the Jacob K. Javits Convention Center in New York City, Nov. 9-12.
The company will introduce the hospitality industry its broad line of products, including the complete range of mattress and pillow protectors, toppers, PureCare Plush pillows and its full line of PureCare Aromatherapy mattress and pillow protectors with scented sachets in five aromas.
“The health and well-being of hotel guests is a major concern for the hospitality industry,” says Jeff Bergman, president and COO of PureCare, Fairfield, N.J. “An estimated 50 million Americans suffer from allergies and allergen induced asthma attacks. Studies have shown that dust mites and other allergen related irritants within the sleep environment are a leading cause of these ailments at night. PureCare is about providing a comprehensive and flexible array of health and wellness products that combat these issues for today’s health-conscious traveler.”
PureCare offers hotels the Stainguard, OmniGaurd and PureCare protector lines offering solutions from simple moisture protection, to full allergen, dust mite, bedbug, mold, mildew and silver ion anti-bacteria protection, as well as muscle restoration by incorporating advanced oxygenating PureCare Celliant. OmniGuard Advance fabric is perfect for hotel cleanliness, and can be washed at temps of up to 220 degrees, allowing for sanitation in commercial washing machines.
“Hotel guests not only need cleaner hotel beds, but healthier hotel rooms overall,” said Bergman. “We can even create a ‘Hotel Healthy’ program with an individual hotel or a chain to reach out to health-conscious hotel guests,” says Bergman. “Or we can create a perfect program for bed and breakfasts with PureCare Aromatherapy providing the perfect personal touch for bed & breakfasts and boutique chains that cater to unique experiences.”