From Home Furnishing Business
High Point Style Spotters Program Honored
Going head-to-head with well-known brands such as Acura, Verizon Wireless and British Airways, Style Spotters finished in second place in the competition by RaynForest, an influencer marketing network.
Influencer marketing, a new communications technique that arose with blogging and social media, engages people who have influence with potential buyers to talk with their followers about a brand, product or service. As part of an effort to bring more interior designers to Market, Style Spotters sought to demonstrate that High Point is the center of home furnishings fashion. The program enlisted well known and active design bloggers to seek out their favorite new products in High Point, post them to special Pinterest boards, and encourage their followers to vote for their favorites.
“The program was a great fit for everyone,” said Tom Conley, High Point Market Authority president and CEO. “Interior designers are always looking for exciting new products. The design bloggers want to take a leadership role in discovering top trends. The High Point Market wants designers to know that our event is the place where you can find the latest and greatest in home fashion. By serving all of those needs – not just ours – Style Spotters created the type of value-for-value transaction that is the core of good influencer marketing.”
The RaynForest competition considered each entry’s results as part of its criteria, and Style Spotters demonstrated real success in bringing more designers to Market. The Fall 2013 Market showed a nice increase in registrations, due in part to greater designer participation.
“We’re honored by the award,” Conley said, “but making Market more valuable to our exhibitors and guests is what really matters. So, the best result is that we’re now seeing more and more designers in High Point.”