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From Home Furnishing Business

Select Comfort Adds DualAir to Performance Bed Series

Bedding retailer Select Comfort  (NASDAQ: SCSS) has added to its DualAir technology offerings to its performance series.

“Product innovation is one of our core growth strategies,” said Annie Bloomquist, chief product officer. “Our unique business model of selling directly to the consumer provides us the opportunity to hear directly from our customers. Therefore, we have great insight into features and benefits that make a meaningful difference in our customers’ sleep experience. We introduced Advanced DualAir technology in July, and our customers have responded positively to the enhanced individualized comfort and simple, intuitive design. We are now pleased to extend this innovation to our most-popular Sleep Number bed series.”

The Sleep Number Performance Series is the latest enhancement to the company’s product portfolio, which delivers individualized sleep experiences at an unparalleled product value. Sleep Number’s most-popular beds incorporate its proprietary PlushFit foam, with ergonomic, contouring support and soft, cushioning comfort, which delivers a new level of pressure relief so customers can sleep better.

Sleep Number p6 bed offers enhanced cushioning and support with a cool, soothing sleep surface. Resilient, PlushFit foam features zones for superior pressure relief, and moisture-wicking technology offers a cool sleep surface.

Sleep Number p5 bed offers superior spinal alignment with the perfect balance of softness and pressure relief. Experience the PlushFit foam zoned-comfort layer that provides contouring support.

Queen size Sleep Number Performance Series bed sets range from $2,299.98 to $2,799.98.



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