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From Home Furnishing Business

IMAX Worldwide Expands ColorPost Accessory Program

IMAX Worldwide HomeSilver Sparkle II is adding a second pair of metallic collections to its ColorPost with Connie decorative accessory program.

Silver Sparkle II and Gold Royale were created to fire up retail floors add glamour and shine to any room that needs rejuvenating. 
Designed to help consumers decorate with confidence, each ColorPost decorative accessory pod features a variety of accents that convey a single color story, including tabletop accessories, textiles, florals and wall décor. Each of the color stories has been chosen by Post with an eye to what consumers perceive as fashionable, right now. 

“The idea is to present everything needed to complete any room to perfection,” said Connie Post. “My goal from the start was simplify the buying process by easing any fears consumers harbor about making decorating mistakes. The message to consumers is clear: ColorPost has been created by a professional designer to make it easy for them to express their personal style.”

“Since its launch, ColorPost with Connie has proven to be a very successful program with broad appeal,” said Rex Yoakley, executive vice president of IMAX Worldwide Home. “Dealers order and re-order because Connie has made it easy for them to instantly update their floors with decorative accessory pods that create colorful, high-fashion displays."

The ColorPost pods need just four by four feet retail showroom space, and are designed to increase sales of decorative accessories by drawing shoppers to visually exciting displays.

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