Daily News
From Home Furnishing Business
Henglin Chair Makes High Point Debut
October 10,
2013 by in High Point, Market, Product, Upholstery 
The factory-direct upholstery resource, will show in a 14,000-square foot showroom in Space 401 of Plaza Suites. The 15-year-old company produces its entire line at an 850,000-square-foot, company-owned facility in Zhejiang Province, China. The line includes sofas, sectionals, accent chairs, motion sofas and chairs, and lift chairs in transitional and contemporary styling. Price points range from $399 to $799 retail for stationary sofas; $699 to $999 for stationary sectionals; and $699 to $999 for motion. A wide range of quality fabric and leather covers are available, including bonded leathers.
“For the past four years, we’ve been selling our line here only through other U.S. importers,” said Kevin Gallagher, vice president of sales and marketing for North America. “As our U.S. business has grown, we’ve seen an opportunity to establish our own factory-direct program for retailers. We’re now offering a complete line of on-trend upholstery to retailers at very sharp values. The fact that we own our own mechanism and chrome facility enables us to deliver great quality at exciting price points.”
Gallagher added that the company’s designs, which incorporate metal accents and other contemporary-influenced style details, are designed to appeal to younger Generation X and Millennial consumers.
Henglin Chair offers mixed-container shipping with quick-ship options. The U.S. sales operation, including customer service, is based in Chicago. A new sales representative force being formed will be directed by Gallagher, a furniture veteran and former owner of Prime Resources International.
With this new venture, Henglin Chair is targeting Top 100 furniture stores as well as smaller independents. The company also exports its products to leading markets throughout the world, including Europe, Japan and other Asian markets.
“The addition of Henglin Chair adds another strong upholstery source to Plaza Suites’ exhibitor mix,” said Julie Messner, vice president of leasing for International Market Centers. “It expands the range of options for retailers seeking high-value, factory-direct products.”